What event tech can learn from MarTech

2 minutes expected reading time

Event tech as an industry is still in its infancy compared with the sprawl of MarTech. Cramer has just shared their 2019 Event Technology Landscape featuring 444 technology solutions, whereas the 2018 version of the famous MarTech 5000 contains… 6,829. So what can the Event Tech industry learn from MarTech?

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The exhibitor’s guide to measuring trade shows and events

2 minutes expected reading time

According to Forrester, on average Chief Marketing Officers allocate 24% of their total annual budget to live events. Evidently, trade shows and exhibitions account for a big chunk of your marketing budget – but unlike other marketing channels, you get little visibility into how that investment pays off. Most companies have to wait days, if not weeks, before…

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How to send the perfect event follow up email

3 minutes expected reading time

Exhibiting at trade shows and events provides you with an introduction to a large number of potential customers. But it’s just the start of your relationship with each contact: once the trade show comes to an end, it’s essential that you capitalise on the positive first impression you made at the booth, by following up…

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Beyond the Booth: Creating a Complete Trade Show Experience

3 minutes expected reading time

When you exhibit at trade shows, most organisations take the same approach: you book your spot, design the perfect booth and work hard to create an engaging experience for visitors to your stand on the day. But while your booth is your ‘shop window’ for the duration of each trade show, it’s only one part…

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