Beyond the Booth: Creating a Complete Trade Show Experience

3 minutes expected reading time

When you exhibit at trade shows, most organisations take the same approach: you book your spot, design the perfect booth and work hard to create an engaging experience for visitors to your stand on the day. But while your booth is your ‘shop window’ for the duration of each trade show, it’s only one part…

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The Big Event: Conversations not contacts

17 minutes expected reading time

When you exhibit at trade shows for your organisation, you’re going with specific goals in mind. For every sales team, a key goal is to collect leads. But is your sales team collecting leads, or just contacts – and do you know the difference between the two?

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The Akkroo Events Calendar 2018-19: Where to Find Us

3 minutes expected reading time

Akkroo works with leading companies all over the world, helping them improve the way they capture and process leads at events, and connect their events with their sales and marketing activities. Below you can find a list of events and trade shows where Akkroo will either be exhibiting, or speaking. As well as these, our…

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5 secrets to successful exhibition planning: guest post

4 minutes expected reading time

This is a guest post from Marta Gorkal, Digital Marketing and Comm Specialist at Skyline Whitespace. Skyline Whitespace offers self-build, lightweight displays; medium size reusable modular stands; custom exhibition stands; and full structural bespoke stands. Trade show exhibiting can be a little overwhelming, especially if your event is just around the corner and you still…

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