Are your event reports just vanity metrics?

4 minutes expected reading time

For many companies, reporting on event performance is a real challenge, a symptom of the disconnect between the tools used to collect leads at events and the rest of your sales and marketing toolkit. But even the companies that do produce event reports aren’t necessarily reporting on the right things. Today we’re looking at the…

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The Guide to Trade Show Badge Scanners

8 minutes expected reading time

trade show badge scanner

For many organisations, trade shows and events play a huge role in their marketing strategy. One of the most popular methods of lead capture at trade shows are rented badge scanners, which allow exhibitors to scan people’s badges and get back a list of contacts after the event. But are badge scanners still the best…

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3 event technology trends in 2019 for event planners

3 minutes expected reading time

Technology is playing a larger role in events than ever before – it allows event production companies to provide an immersive experience to its attendees, increase engagement, and provide even more reasons for people to turn up for events. In fact, event management companies that want to keep up with their competitors must keep a…

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Why we joined forces with Integrate

5 minutes expected reading time

Chris, Jeremy, Andy - Integrate and Akkroo

It gives me great pleasure to announce that Akkroo is now part of the Integrate team. The past few months have been something of a whirlwind so I thought I’d personally take this opportunity to write about the experience and more importantly, why we’re so excited about the next chapter of the Akkroo journey. You…

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Event Lead Management Company Akkroo acquired by Integrate

5 minutes expected reading time

Akkroo

The acquisition further bolsters Integrate’s demand orchestration capabilities and expands its global workforce by establishing an EMEA headquarters in London. LONDON – April 4, 2019 – Akkroo, market leaders in the emerging B2B event lead capture space, today announced that it has been acquired by US-based Integrate, the global leaders in B2B demand orchestration, in…

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