The Big Event Podcast: Post Trade Show Reporting

11 minutes expected reading time

In the latest instalment of the Big Event podcast, Dan Currin, Head of Customer Success at Akkroo, joins Stefan Cordery, Marketing Manager to discuss reporting after a trade show. When a show comes to an end, you often need to make quick decisions on whether to book again for next year, so you can secure…

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The Secret to Lead Generation for Congress Exhibitors

2 minutes expected reading time

If your organisation exhibits at congresses, you’ll have noticed that the medical devices being showcased have made huge technological developments over the last 10-20 years. But the congress or trade show experience for exhibitors hasn’t developed at the same pace. When it comes to capturing leads and engaging with new business prospects, the tools and processes…

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We’ve just raised £1.75M in Series A funding

2 minutes expected reading time

I’m really excited to formally announce that Akkroo has closed a £1.75m funding round led by Conviction Investment Partners (CIP), with participation from investors from our previous seed rounds. This forms the first part of our Series A funding round: CIP follow a unique ‘just in time’ funding model, which means we will have access…

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How to recognise an Event Qualified Lead

4 minutes expected reading time

akkroo-event-qualified-lead

Not all trade show leads are created equal. Some people will be a better fit as a potential customer than others. But amazingly, only 41% of organisations have use any sort of scoring or ranking system to differentiate their hot leads from the cold. We’re looking at what makes a good lead, and the different types of…

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15 Trade Show and Event Statistics for Exhibitors

5 minutes expected reading time

akkroo-trade-show-stand

If you regularly exhibit at trade shows and events, no doubt you want to keep your finger on the pulse of the industry, exhibitor best practice, and marketing trends. I’ve collated 15 of the most insightful and interesting event statistics, covering everything from the state of the industry, to lead generation and measuring event success….

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