Measure Your Event’s Success: Top 4 Most Important Metrics

5 minutes expected reading time

Editor’s note: this is a guest post by Callie Walker from ePly. She is a writer in the membership management software and event registration software space. She’s spoken at conferences hosted by the Georgia Society of Association Executives (GSAE), the Florida Society of Association Executives (FSAE), the American Society of Association Executives (ASAE), and more….

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The Ultimate Dictionary for Event Exhibitors

2 minutes expected reading time

For many companies, events, trade shows and exhibitions are a key strategic priority. Events play a role in building brand awareness and are commonly a main source of new business leads. But to an outsider, events can seem like a different world, with its own language, and a specific way of doing things. The disconnect…

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The Complete Guide to Measuring Return on Investment from Events

5 minutes expected reading time

For B2B marketers, events are one of their most important channels for lead generation. So important that on average CMOs invest 24% of their annual marketing budget in trade shows and events. But even as all your other marketing channels become easier to measure and optimise, events remain difficult to report on in a meaningful…

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