The Trade Show Dilemma: To Book, or Not to Book?

3 minutes expected reading time

b2b-trade-show-event

Many companies exhibit at the same trade shows, year after year. If you’ve been exhibiting at one show for several years, it almost becomes automatic to drop next year’s event into the calendar as soon as you finish up this year. While the biggest shows in your industry are essential for maintaining your company’s brand,…

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30 tips for exhibiting at trade shows and events

11 minutes expected reading time

In just the last couple of weeks, the Akkroo team has visited huge trade shows and exhibitions in Las Vegas and Germany, as well as here in London. If, like me, you’re always heading out to these big trade shows, you’re probably after one thing: leads. So I’ve worked with the rest of the Akkroo…

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Welcome to all new Akkroo apps for Android & iOS!

1 minute expected reading time

We’re thrilled to share with you that our brand new event lead capture apps are now available for download from the App Store for iOS, and Play Store for Android. The technical upgrades inside these new apps will benefit all of our present and future customers; with greater reliability, performance and security, whilst also giving…

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Introducing Event Qualified Leads (EQLs)

4 minutes expected reading time

collecting event qualified leads at trade show stand

Marketers and salespeople have long been talking in terms of MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads) in their lead pipeline or sales funnel. But few can argue against the fact that the B2B buying process has become much more complex in recent years. It involves many more touch points before purchase: the…

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5 Methods for Collecting Leads at Trade Shows

4 minutes expected reading time

collecting-leads-at-trade-show

There are lots of methods available for collecting leads at trade shows. Many organisations use the same process event after event, year after year. If you’ve been using the same lead capture method for several years now, have you considered how it compares to other processes? Would a different lead capture method help you collect…

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