Technology is playing a larger role in events than ever before – it allows event production companies to provide an immersive experience to its attendees, increase engagement, and provide even more reasons for people to turn up for events.
In fact, event management companies that want to keep up with their competitors must keep a close eye on the trends and developments in the tech sector – if not, it will become increasingly difficult to attract guests to the events, as the expectations for the experiences that should be available are rising every year.
So, what event technology trends should you start using in your events this year?
Well, here are a few cutting-edge technologies that are quickly finding their way to today’s events and could be the perfect addition to your upcoming events as well.
1) Virtual Reality & Augmented Reality
Virtual reality and augmented reality are finding their way into our daily lives, and they offer unique opportunities for event planners as well, with many event companies already making the most of what these technologies can offer.
You can create unique interactive displays, offer engaging games that align with the theme of the event, or even provide augmented reality experiences that help to drive the point home and provide a more immersive way to engage your audience.
With the technology for VR and AR becoming more accessible and affordable, you can now add it to your event without needing to break the bank doing it. In fact, there are service providers who can handle every part of the process for you according to your needs, leaving you to enjoy the benefits that it can offer.
2) Event Data
Big data is one of the biggest revolutions in modern business, and can have a huge impact for events as well – it allows to process huge amounts of data using artificial intelligence and draw useful insights that can help to make your events better and understand the needs of your audience on a deeper level.
By analysing the behaviours and habits of your attendees, you can come up with many ways to improve the performance of your events and make it easier to accomplish your event goals.
Although event data technology is still just taking its first steps, those companies that start using it in their events early will have the most opportunities to separate themselves from the competition and start offering better solutions to their clients.
3) Facial Recognition
Facial recognition is another technology that offers unique opportunities for event companies that want to gain a better understanding of their audiences and have more control during their events.
In its most basic form, facial recognition can be very beneficial for counting and tracking attendees, but the possibilities go far beyond that.
During larger events, facial recognition offers attendee mapping possibilities, allowing to gain a better understanding of guest behaviours and optimise experiences accordingly.
Don’t Forget the Basics
While it’s important to keep up-to-date with the latest event technology trends, remember that technology is meant to add-to the event experience, rather than be the entire experience.
The power of events is the way they connect people, giving companies a rare chance to speak with potential customers face-to-face. Look for technology that can enhance that connection, rather than simply following the latest trends.
This is a guest post by Sarah Hill, a content writer at Seven Events Ltd. This is a leading event company in Birmingham, specialising in conference management, corporate team building events, incentive travel and more. She started her career in the events industry almost a decade ago; as time progressed she became an avid event blogger sharing her insight on corporate event planning.
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