The exhibitor’s guide to measuring trade shows and events

2 minutes expected reading time

According to Forrester, on average Chief Marketing Officers allocate 24% of their total annual budget to live events. Evidently, trade shows and exhibitions account for a big chunk of your marketing budget – but unlike other marketing channels, you get little visibility into how that investment pays off. Most companies have to wait days, if not weeks, before…

▶ Read the full article

How to send the perfect event follow up email

3 minutes expected reading time

Exhibiting at trade shows and events provides you with an introduction to a large number of potential customers. But it’s just the start of your relationship with each contact: once the trade show comes to an end, it’s essential that you capitalise on the positive first impression you made at the booth, by following up…

▶ Read the full article

Does your company brand suffer when you exhibit at congresses?

3 minutes expected reading time

What is the top reason your organisation exhibits at congresses and trade shows? For most exhibitors, their goal is to generate lots of new business leads, by getting their company in front of large numbers of potential customers at the same time. While your main goal may be generating hot sales opportunities, your physical presence…

▶ Read the full article

How to turn trade shows into a measurable marketing channel

3 minutes expected reading time

Analytics and data has shone a light on the majority of the modern marketing tech stack. For almost every channel, you can dive into the data, track key metrics and calculate return on investment, to understand how your hard work translates into results. But somehow, trade shows, exhibitions and events have been left in the…

▶ Read the full article

The Big Event Podcast: Post Trade Show Reporting

11 minutes expected reading time

In the latest instalment of the Big Event podcast, Dan Currin, Head of Customer Success at Akkroo, joins Stefan Cordery, Marketing Manager to discuss reporting after a trade show. When a show comes to an end, you often need to make quick decisions on whether to book again for next year, so you can secure…

▶ Read the full article