Does your company brand suffer when you exhibit at congresses?

3 minutes expected reading time

What is the top reason your organisation exhibits at congresses and trade shows? For most exhibitors, their goal is to generate lots of new business leads, by getting their company in front of large numbers of potential customers at the same time. While your main goal may be generating hot sales opportunities, your physical presence…

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How to turn trade shows into a measurable marketing channel

3 minutes expected reading time

Analytics and data has shone a light on the majority of the modern marketing tech stack. For almost every channel, you can dive into the data, track key metrics and calculate return on investment, to understand how your hard work translates into results. But somehow, trade shows, exhibitions and events have been left in the…

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The Big Event Podcast: Post Trade Show Reporting

11 minutes expected reading time

In the latest instalment of the Big Event podcast, Dan Currin, Head of Customer Success at Akkroo, joins Stefan Cordery, Marketing Manager to discuss reporting after a trade show. When a show comes to an end, you often need to make quick decisions on whether to book again for next year, so you can secure…

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The Big Event Podcast: Trade show follow up – Who, How and When?

7 minutes expected reading time

the big event trade show follow up podcast

In this episode of The Big Event podcast, Akkroo’s Mike Robinson, Head of Demand Generation, and Stefan Cordery, Marketing Manager discuss the important subject of post-tradeshow follow-up. They may be substantial in cost, but trade shows offer massive potential thanks to face-time with prospects. It’s therefore paramount to have a solid follow-up plan in place….

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When and How to Follow Up with Trade Show Leads

7 minutes expected reading time

Companies invest a lot of money in exhibiting at trade shows with the explicit aims of raising awareness about their brand and attracting new business. By the time you’ve spent money on your stand, staff, accommodation, travel, and expenses, you could be looking at tens of thousands of expenditure over the course of a few…

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