What makes a good trade-show experience for exhibitors

5 minutes expected reading time

It was a jam packed Q1 events calendar for Akkroo, exhibiting at a mix of trade-shows and conferences both in the UK and US. Research has shown that more than one-third of global exhibitors declare low levels of satisfaction with exhibitions they book, but show a high level of loyalty towards the shows they go…

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The Guide to Trade Show Badge Scanners

8 minutes expected reading time

trade show badge scanner

For many organisations, trade shows and events play a huge role in their marketing strategy. One of the most popular methods of lead capture at trade shows are rented badge scanners, which allow exhibitors to scan people’s badges and get back a list of contacts after the event. But are badge scanners still the best…

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The Complete Guide to Capturing the Best Leads at Events

2 minutes expected reading time

For many companies, exhibiting at trade shows accounts for a significant chunk of their marketing budget every year. For exhibitors, the main goal is simple: to collect new sales leads for their business. Unfortunately, only 39% of exhibitors feel like they succeed in this. The reality is that countless companies spend days exhibiting at a trade show,…

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Akkroo takes the lead at Exhibitor Live

6 minutes expected reading time

This was Akkroo’s first time exhibiting at EXHIBITORLIVE – the conference and exhibition for Trade Show and Corporate Event Marketers. The five-day educational event features seminars and workshops and the industry’s largest exhibit hall; so it was a must attend and huge opportunity for Akkroo.

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