The Ultimate Dictionary for Event Exhibitors

2 minutes expected reading time

For many companies, events, trade shows and exhibitions are a key strategic priority. Events play a role in building brand awareness and are commonly a main source of new business leads. But to an outsider, events can seem like a different world, with its own language, and a specific way of doing things. The disconnect…

▶ Read the full article

What makes a good trade-show experience for exhibitors

5 minutes expected reading time

It was a jam packed Q1 events calendar for Akkroo, exhibiting at a mix of trade-shows and conferences both in the UK and US. Research has shown that more than one-third of global exhibitors declare low levels of satisfaction with exhibitions they book, but show a high level of loyalty towards the shows they go…

▶ Read the full article

The Guide to Trade Show Badge Scanners

8 minutes expected reading time

trade show badge scanner

For many organisations, trade shows and events play a huge role in their marketing strategy. One of the most popular methods of lead capture at trade shows are rented badge scanners, which allow exhibitors to scan people’s badges and get back a list of contacts after the event. But are badge scanners still the best…

▶ Read the full article

The Complete Guide to Capturing the Best Leads at Events

2 minutes expected reading time

For many companies, exhibiting at trade shows accounts for a significant chunk of their marketing budget every year. For exhibitors, the main goal is simple: to collect new sales leads for their business. Unfortunately, only 39% of exhibitors feel like they succeed in this. The reality is that countless companies spend days exhibiting at a trade show,…

▶ Read the full article