The Complete Guide to Capturing the Best Leads at Events

2 minutes expected reading time

For many companies, exhibiting at trade shows accounts for a significant chunk of their marketing budget every year. For exhibitors, the main goal is simple: to collect new sales leads for their business. Unfortunately, only 39% of exhibitors feel like they succeed in this. The reality is that countless companies spend days exhibiting at a trade show,…

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Akkroo takes the lead at Exhibitor Live

6 minutes expected reading time

This was Akkroo’s first time exhibiting at EXHIBITORLIVE – the conference and exhibition for Trade Show and Corporate Event Marketers. The five-day educational event features seminars and workshops and the industry’s largest exhibit hall; so it was a must attend and huge opportunity for Akkroo.

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8 reasons to use Akkroo at your next trade show

5 minutes expected reading time

How many different lead retrieval tools have you used at trade shows this year? It can seem like every event works with a different provider, so your team is always scrambling to master the latest tool so you can capture your event leads, and get them into your systems for prompt follow-up.

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The Big Event: Conversations not contacts

17 minutes expected reading time

When you exhibit at trade shows for your organisation, you’re going with specific goals in mind. For every sales team, a key goal is to collect leads. But is your sales team collecting leads, or just contacts – and do you know the difference between the two?

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