4 minutes expected reading time
Do you struggle to get your sales team to successfully adopt new tools and technology to use at events? You’re not alone. Sales teams often have their own methods for capturing leads and categorising them for follow-up, and are hesitant to add new technology into that process. While some companies may have added an element…
5 minutes expected reading time
How many different lead retrieval tools have you used at trade shows this year? It can seem like every event works with a different provider, so your team is always scrambling to master the latest tool so you can capture your event leads, and get them into your systems for prompt follow-up.
17 minutes expected reading time
When you exhibit at trade shows for your organisation, you’re going with specific goals in mind. For every sales team, a key goal is to collect leads. But is your sales team collecting leads, or just contacts – and do you know the difference between the two?
3 minutes expected reading time
Akkroo works with leading companies all over the world, helping them improve the way they capture and process leads at events, and connect their events with their sales and marketing activities. Below you can find a list of events and trade shows where Akkroo will either be exhibiting, or speaking. As well as these, our…
3 minutes expected reading time
64% of marketers say they rely on trade shows and events as a source of new business opportunities. But despite the importance of events as a source of new leads, the way organisations collect lead data varies immensely. With so many ways to collect leads, it can be difficult to know whether you’re keeping up with…