3 minutes expected reading time
When businesses exhibit at trade shows and events, generating new business leads is often their top priority. But some businesses spend several days with a large booth space at a busy trade show, only to return back to the office with a simple list of contact details – not leads. What’s the difference between lead…
3 minutes expected reading time
What is the top reason your organisation exhibits at congresses and trade shows? For most exhibitors, their goal is to generate lots of new business leads, by getting their company in front of large numbers of potential customers at the same time. While your main goal may be generating hot sales opportunities, your physical presence…
2 minutes expected reading time
Exhibiting at a congress is often your best chance to connect with potential customers, face-to-face. But if someone meets one of your reps at a congress, chances are they’ve also spoken to dozens of other exhibitors, who are all pitching their own products and organisations. So how can you make yourself stand out in the…
2 minutes expected reading time
What are your main reasons for exhibiting at each of the events you’ve booked for the next six months? Organisations exhibit at congresses and trade shows for many reasons – you may have different strategic priorities at each upcoming event. Exhibiting at congresses and other events are a fantastic opportunity to get face-to-face with potential customers – but…
11 minutes expected reading time
In just the last couple of weeks, the Akkroo team has visited huge trade shows and exhibitions in Las Vegas and Germany, as well as here in London. If, like me, you’re always heading out to these big trade shows, you’re probably after one thing: leads. So I’ve worked with the rest of the Akkroo…