5 secrets to successful exhibition planning: guest post

4 minutes expected reading time

This is a guest post from Marta Gorkal, Digital Marketing and Comm Specialist at Skyline Whitespace. Skyline Whitespace offers self-build, lightweight displays; medium size reusable modular stands; custom exhibition stands; and full structural bespoke stands. Trade show exhibiting can be a little overwhelming, especially if your event is just around the corner and you still…

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4 Reasons why Organisations Exhibit at Congresses and Trade Shows

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What are your main reasons for exhibiting at each of the events you’ve booked for the next six months? Organisations exhibit at congresses and trade shows for many reasons – you may have different strategic priorities at each upcoming event. Exhibiting at congresses and other events are a fantastic opportunity to get face-to-face with potential customers – but…

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How to lose leads and waste money exhibiting at events

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Events are big business: in 2017, companies worldwide spent a staggering $500bn on events. But when we attend events we see businesses making the same mistakes time and again – hampering lead collection and follow-up, and ultimately lowering their return on investment. We’re sharing some of the most common mistakes we see when attending events, that…

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Why you should start exhibiting at events again

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In an increasingly digital world, you may be forgiven for assuming that trade shows and exhibitions are a relic of the past – perhaps you used to exhibit in previous years but saw such poor returns that you relegated events to the ‘not worth it’ pile. If that’s the case, you may be surprised to…

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