4 Reasons why Organisations Exhibit at Congresses and Trade Shows

2 minutes expected reading time

What are your main reasons for exhibiting at each of the events you’ve booked for the next six months? Organisations exhibit at congresses and trade shows for many reasons – you may have different strategic priorities at each upcoming event. Exhibiting at congresses and other events are a fantastic opportunity to get face-to-face with potential customers – but…

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How to lose leads and waste money exhibiting at events

4 minutes expected reading time

empty-stand-at-trade-show

Events are big business: in 2017, companies worldwide spent a staggering $500bn on events. But when we attend events we see businesses making the same mistakes time and again – hampering lead collection and follow-up, and ultimately lowering their return on investment. We’re sharing some of the most common mistakes we see when attending events, that…

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Why you should start exhibiting at events again

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In an increasingly digital world, you may be forgiven for assuming that trade shows and exhibitions are a relic of the past – perhaps you used to exhibit in previous years but saw such poor returns that you relegated events to the ‘not worth it’ pile. If that’s the case, you may be surprised to…

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9 Ways to Get Your Team Fired up for Your next Trade Show

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When done right, events should be great revenue drivers for businesses, yet the very idea can make even a hardened employee feel a sense of foreboding. Truly great events take plenty of planning, preparation and resource, and that’s before you set foot in a venue. This pressurised setup process, which can span months, often takes…

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6 Top Tips for B2B Event Planning

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event planning

Putting on a great show for your clients and prospects requires careful event planning and plenty of great ideas executed well. To help you in your quest for organisational nirvana, we’ve put together some top tips to keep in mind for your next customer or client event.

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