How One Company Cut Lead Follow-up Time from 2 Weeks to 2 Days

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For many organisations, exhibiting at trade shows and events is one of their most important marketing channels. Events give businesses a chance to embrace the power of face-to-face marketing, at a time when most of our communication happens digitally. Unfortunately, the events industry hasn’t kept up with the pace of development in marketing technology. Many…

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How One Company Stopped Losing 30% of Event Leads with Akkroo

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Organisations across the world use exhibiting at trade shows and events to take their marketing to the next level. Instead of relying on an ever-increasing number of digital marketing processes, they embrace the power of face-to-face marketing. Unfortunately many trade show exhibitors are forced to rely on outdated, manual lead capture processes, which create a…

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Trade Show Lead Capture in the Field – As told by Akkroo

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Akkroo at Technology for Marketing 2016

Recently we exhibited at the Technology for Marketing Expo, at Olympia, London. The event was a great opportunity for us to network, learn and of course, develop new business – and naturally our sales and marketing team took along our own event lead capture solution. As this is the typical type of trade show event…

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