Beyond the Booth: Creating a Complete Trade Show Experience

3 minutes expected reading time

When you exhibit at trade shows, most organisations take the same approach: you book your spot, design the perfect booth and work hard to create an engaging experience for visitors to your stand on the day. But while your booth is your ‘shop window’ for the duration of each trade show, it’s only one part…

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The Big Event: Conversations not contacts

17 minutes expected reading time

When you exhibit at trade shows for your organisation, you’re going with specific goals in mind. For every sales team, a key goal is to collect leads. But is your sales team collecting leads, or just contacts – and do you know the difference between the two?

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Lead capture vs contact collection at events

3 minutes expected reading time

When businesses exhibit at trade shows and events, generating new business leads is often their top priority. But some businesses spend several days with a large booth space at a busy trade show, only to return back to the office with a simple list of contact details – not leads. What’s the difference between lead…

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How to measure the efficacy of exhibiting at congresses

3 minutes expected reading time

Exhibiting at congresses and trade shows is the perfect opportunity to showcase your latest product developments to the industry. But while some congresses are industry-leading, must-attend events, others are less clear-cut. When a congress ends, how do you decide whether it was worth the time and money invested in it? Should you book again for next…

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