The Big Event: Conversations not contacts

17 minutes expected reading time

When you exhibit at trade shows for your organisation, you’re going with specific goals in mind. For every sales team, a key goal is to collect leads. But is your sales team collecting leads, or just contacts – and do you know the difference between the two?

▶ Read the full article

Lead capture vs contact collection at events

3 minutes expected reading time

When businesses exhibit at trade shows and events, generating new business leads is often their top priority. But some businesses spend several days with a large booth space at a busy trade show, only to return back to the office with a simple list of contact details – not leads. What’s the difference between lead…

▶ Read the full article

How to measure the efficacy of exhibiting at congresses

3 minutes expected reading time

Exhibiting at congresses and trade shows is the perfect opportunity to showcase your latest product developments to the industry. But while some congresses are industry-leading, must-attend events, others are less clear-cut. When a congress ends, how do you decide whether it was worth the time and money invested in it? Should you book again for next…

▶ Read the full article

How Congress Exhibitors can Stand Out from the Competition

2 minutes expected reading time

Exhibiting at a congress is often your best chance to connect with potential customers, face-to-face. But if someone meets one of your reps at a congress, chances are they’ve also spoken to dozens of other exhibitors, who are all pitching their own products and organisations. So how can you make yourself stand out in the…

▶ Read the full article