Event Lead Management Company Akkroo acquired by Integrate

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The acquisition further bolsters Integrate’s demand orchestration capabilities and expands its global workforce by establishing an EMEA headquarters in London. LONDON – April 4, 2019 – Akkroo, market leaders in the emerging B2B event lead capture space, today announced that it has been acquired by US-based Integrate, the global leaders in B2B demand orchestration, in…

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Working in the Sales team at Akkroo

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In 2018, the commercial team here at Akkroo more than doubled in size, so it’s an exciting time in the Sales team. Akkroo has even been named as one of the top 50 SaaS companies to work for in the UK. This year, we’re continuing to grow our Sales team and as a business. This…

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The Complete Guide to Capturing the Best Leads at Events

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For many companies, exhibiting at trade shows accounts for a significant chunk of their marketing budget every year. For exhibitors, the main goal is simple: to collect new sales leads for their business. Unfortunately, only 39% of exhibitors feel like they succeed in this. The reality is that countless companies spend days exhibiting at a trade show,…

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Akkroo takes the lead at Exhibitor Live

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This was Akkroo’s first time exhibiting at EXHIBITORLIVE – the conference and exhibition for Trade Show and Corporate Event Marketers. The five-day educational event features seminars and workshops and the industry’s largest exhibit hall; so it was a must attend and huge opportunity for Akkroo.

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7 tips for maintaining a healthy lead database

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For businesses exhibiting at trade shows and events, collecting new business leads is their priority. But your database of leads is only as strong as the quality of the data you put into it. Today I’m sharing seven top tips for maintaining a clean lead database. This will help you ensure data accuracy and help…

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