How to recognise an Event Qualified Lead

4 minutes expected reading time

akkroo-event-qualified-lead

Not all trade show leads are created equal. Some people will be a better fit as a potential customer than others. But amazingly, only 41% of organisations have use any sort of scoring or ranking system to differentiate their hot leads from the cold. We’re looking at what makes a good lead, and the different types of…

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15 Trade Show and Event Statistics for Exhibitors

5 minutes expected reading time

akkroo-trade-show-stand

If you regularly exhibit at trade shows and events, no doubt you want to keep your finger on the pulse of the industry, exhibitor best practice, and marketing trends. I’ve collated 15 of the most insightful and interesting event statistics, covering everything from the state of the industry, to lead generation and measuring event success….

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Introducing Event Qualified Leads (EQLs)

4 minutes expected reading time

man collecting lead at a trade show

Marketers and salespeople have long been talking in terms of MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads) in their lead pipeline or sales funnel. But few can argue against the fact that the B2B buying process has become much more complex in recent years. It involves many more touch points before purchase: the…

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5 Methods for Collecting Leads at Trade Shows

4 minutes expected reading time

trade-show-at-Olympia

There are lots of methods available for collecting leads at trade shows. Many organisations use the same process event after event, year after year. If you’ve been using the same lead capture method for several years now, have you considered how it compares to other processes? Would a different lead capture method help you collect and…

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Is it time to stop using a badge scanner at trade shows?

3 minutes expected reading time

For many trade show exhibitors, the way they collect leads – and the tools they use to do so – hasn’t changed in more than 20 years. But technology, and the rest of the world, has moved on. Now GDPR has come into force, it’s changed the way businesses can use people’s data. So if your business…

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