Is it time to stop using a badge scanner at trade shows?

3 minutes expected reading time

For many trade show exhibitors, the way they collect leads – and the tools they use to do so – hasn’t changed in more than 20 years. But technology, and the rest of the world, has moved on. Now GDPR has come into force, it’s changed the way businesses can use people’s data. So if your business…

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Lead capture at events: GDPR best practices

3 minutes expected reading time

You’ve probably spent a lot of time recently bringing your digital marketing activities in-line with GDPR. But have you thought about the personal data you collect at events? We speak to lots of companies about their plans and processes for achieving compliance, and events haven’t had the same amount of consideration.

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7 reasons your event lead capture forms don’t convert

4 minutes expected reading time

man-filling-out-paper-form-at-trade-show

Our team spends a lot of time talking to companies about the way they capture leads at events. This means we learn a lot about the struggles and problems businesses experience when collecting leads at events of all sizes. Here are the seven most common problems companies face when using forms for lead capture at…

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What does GDPR mean for Event Lead Capture and Akkroo?

3 minutes expected reading time

On 25th May 2018, the General Data Protection Regulation (GDPR) comes into force. It’s an EU law that determines how organisations must treat the personal data of any EU citizen, and sets out new rules on data handling and processing for the digital age. GDPR will mean big changes for the events industry, where large…

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Do your event lead capture processes comply with GDPR?

4 minutes expected reading time

trade-show-at-Olympia

On 25th May 2018, a new law comes into force that determines how organisations and businesses worldwide must treat the personal data of EU citizens. The General Data Protection Regulation (GDPR) means businesses have to completely reassess how they handle and process people’s data, with a particular focus on three key areas: Consent – individuals…

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