Event badge scanners: What are they good for? Absolutely…

4 minutes expected reading time

exhibitor scanning an event badge with a a badge scanner

How many events do you exhibit at where badge scanners are your primary method of collecting attendee details? Badge scanners used to be at the cutting-edge of event tech: reps on the trade show floor no longer finished each day with reams of paper, hastily-scribbled contact details, and piles of business cards to try and…

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Podcast: How will the GDPR affect Event Lead Capture?

11 minutes expected reading time

Stefan and Chris from Akkroo discuss the imminent arrival of the General Data Protection Regulation (GDPR), and the effect it will have on how organisations collect, process and store leads from trade shows and events. Are current methods of lead capture up to scratch? How will they be affected by the new regulation? How should…

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The Formula for Event Lead Capture Success

3 minutes expected reading time

The secret to a successful event lies in preparation. Whilst salesmanship and hard work are crucially important, the best sales team in the world won’t be able to save you from poor planning and weak processes. With this in mind, we’ve developed a formula for lead capture success – a step-by-step process that will help…

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What is Lead Retrieval?

5 minutes expected reading time

lead retrieval at events

Trade shows are often a key part of a company’s marketing and business development efforts, with some B2B industries investing heavily in events as the cornerstone of their customer acquisition strategy.

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