Podcast: How will the GDPR affect Event Lead Capture?

11 minutes expected reading time

Stefan and Chris from Akkroo discuss the imminent arrival of the General Data Protection Regulation (GDPR), and the effect it will have on how organisations collect, process and store leads from trade shows and events. Are current methods of lead capture up to scratch? How will they be affected by the new regulation? How should…

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The Formula for Event Lead Capture Success

3 minutes expected reading time

The secret to a successful event lies in preparation. Whilst salesmanship and hard work are crucially important, the best sales team in the world won’t be able to save you from poor planning and weak processes. With this in mind, we’ve developed a formula for lead capture success – a step-by-step process that will help…

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What is Lead Retrieval?

5 minutes expected reading time

lead retrieval at events

Trade shows are often a key part of a company’s marketing and business development efforts, with some B2B industries investing heavily in events as the cornerstone of their customer acquisition strategy.

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Event Badge Scanners – Are They Worth It?

2 minutes expected reading time

event badge scanners scanning and badge

There are a few ways of collecting leads at events. A popular method is noting down details on paper forms, though that can lead to problems with accuracy and data protection. Event badge scanners are, therefore, an attractive option for event teams wanting to collect data quickly. But how effective are they at collecting valuable…

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The True Cost of Using Paper Forms for Event Lead Capture

2 minutes expected reading time

paper forms for event lead capture

When it comes to collecting data at events, paper forms are nearly always the go-to method for businesses. They are quick and easy to design, they can be printed in the office and easily filled out on the day. They’re cheap to produce too, but what is the true cost of using paper to collect important…

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