Akkroo takes the lead at Exhibitor Live

6 minutes expected reading time

This was Akkroo’s first time exhibiting at EXHIBITORLIVE – the conference and exhibition for Trade Show and Corporate Event Marketers. The five-day educational event features seminars and workshops and the industry’s largest exhibit hall; so it was a must attend and huge opportunity for Akkroo.

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The Big Event Podcast: What Event Tech can learn from MarTech

22 minutes expected reading time

In recent years, marketing technology has undergone phenomenal growth. There have been incredible advancements when you consider how technologies including CRM, marketing automation, conversational marketing and demand orchestration have developed over time. But events, and technology built for use at events, have been left behind. In this podcast, Stefan and Chris from Akkroo discuss crucial trends and transformations…

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7 tips for maintaining a healthy lead database

3 minutes expected reading time

For businesses exhibiting at trade shows and events, collecting new business leads is their priority. But your database of leads is only as strong as the quality of the data you put into it. Today I’m sharing seven top tips for maintaining a clean lead database. This will help you ensure data accuracy and help…

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The 10 marketing tools we use for growth at Akkroo

6 minutes expected reading time

With thousands of Martech tools available, we marketers are spoiled for choice. If you listen to The Big Event podcast, you’ll have heard Mike, Stefan and myself talking recently about a few of the tools in our marketing toolkit. I sat down with the rest of the Marketing team here at Akkroo to put together a…

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