The Marketing Executive’s Guide to Event Strategy

4 minutes expected reading time

busy-trade-show-with-lots-of-exhibitors

With a busy events schedule, it’s easy for marketing teams to become fully focused on the planning and logistics of exhibiting, and lose sight of the big picture and how events feed in to your overall marketing strategy. There’s no one-size-fits-all approach when it comes to event strategy. It should be tailored to your organisation,…

▶ Read the full article

9 questions to ask before buying a lead capture app

5 minutes expected reading time

using a lead capture app to scan a business card at a trade show

Choosing a lead capture app to use at events and trade shows can be a minefield if you don’t have everything you need to make an informed decision. How will you know whether the app you’re looking at will do what you need – and what your events team want? To help you choose a…

▶ Read the full article

8 reasons to use Akkroo at your next trade show

5 minutes expected reading time

How many different lead retrieval tools have you used at trade shows this year? It can seem like every event works with a different provider, so your team is always scrambling to master the latest tool so you can capture your event leads, and get them into your systems for prompt follow-up.

▶ Read the full article

Should you use a business card scanner app at trade shows?

4 minutes expected reading time

Every time I visit a trade show, I see so many exhibitors shuffling piles of paper: company collateral, lead capture forms, and stacks of business cards. Many exhibitors take a business card from their prospect, then fill-out their lead capture form, and finally staple the business card to the top of the form, to keep…

▶ Read the full article