What makes a good trade-show experience for exhibitors

5 minutes expected reading time

It was a jam packed Q1 events calendar for Akkroo, exhibiting at a mix of trade-shows and conferences both in the UK and US. Research has shown that more than one-third of global exhibitors declare low levels of satisfaction with exhibitions they book, but show a high level of loyalty towards the shows they go…

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The Power of Event Lead Management for B2B Marketers

2 minutes expected reading time

I’m really excited to be co-hosting an upcoming webinar with Integrate CEO, Jeremy Bloom on 30th April. We’ll be joined by three senior marketers from Verizon and Avalara, to talk about how these organisations are modernising and transforming their events. Ending Event Lead Chaos Companies invest huge amounts of money in trade shows, conferences and…

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Are your event reports just vanity metrics?

4 minutes expected reading time

For many companies, reporting on event performance is a real challenge, a symptom of the disconnect between the tools used to collect leads at events and the rest of your sales and marketing toolkit. But even the companies that do produce event reports aren’t necessarily reporting on the right things. Today we’re looking at the…

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