How One Company Stopped Losing 30% of Event Leads with Akkroo

3 minutes expected reading time

Organisations across the world use exhibiting at trade shows and events to take their marketing to the next level. Instead of relying on an ever-increasing number of digital marketing processes, they embrace the power of face-to-face marketing. Unfortunately many trade show exhibitors are forced to rely on outdated, manual lead capture processes, which create a…

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The Secret to Lead Generation for Congress Exhibitors

2 minutes expected reading time

If your organisation exhibits at congresses, you’ll have noticed that the medical devices being showcased have made huge technological developments over the last 10-20 years. But the congress or trade show experience for exhibitors hasn’t developed at the same pace. When it comes to capturing leads and engaging with new business prospects, the tools and processes…

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5 Best Practices for Lead Capture at Events and Conferences

4 minutes expected reading time

man collecting lead at a trade show

Events and conferences offer a unique opportunity to get in front of your prospective customers, and have a one-on-one conversation with them. Businesses worldwide spend a staggering $500 billion on events each year (source), such is the importance they place on meeting with prospects face-to-face. With all the digital tools and communication available to us,…

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1997 the pinnacle of event technology?

3 minutes expected reading time

Are you looking at trade shows, events and exhibition leads the wrong way? While digital marketing has led the way and supercharged the traditional tenets of marketing with advanced segmentation, nurturing, profiling and targeting; lead capture at events has ignored best-practices post-1997. One thing is for sure. If you aren’t making an effort to quantify…

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