7 tips for maintaining a healthy lead database

3 minutes expected reading time

For businesses exhibiting at trade shows and events, collecting new business leads is their priority. But your database of leads is only as strong as the quality of the data you put into it. Today I’m sharing seven top tips for maintaining a clean lead database. This will help you ensure data accuracy and help…

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The 10 marketing tools we use for growth at Akkroo

6 minutes expected reading time

With thousands of Martech tools available, we marketers are spoiled for choice. If you listen to The Big Event podcast, you’ll have heard Mike, Stefan and myself talking recently about a few of the tools in our marketing toolkit. I sat down with the rest of the Marketing team here at Akkroo to put together a…

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The Marketing Executive’s Guide to Event Strategy

4 minutes expected reading time


With a busy events schedule, it’s easy for marketing teams to become fully focused on the planning and logistics of exhibiting, and lose sight of the big picture and how events feed in to your overall marketing strategy. There’s no one-size-fits-all approach when it comes to event strategy. It should be tailored to your organisation,…

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9 questions to ask before buying a lead capture app

5 minutes expected reading time

using a lead capture app to scan a business card at a trade show

Choosing a lead capture app to use at events and trade shows can be a minefield if you don’t have everything you need to make an informed decision. How will you know whether the app you’re looking at will do what you need – and what your events team want? To help you choose a…

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