How Congress Exhibitors can Stand Out from the Competition

2 minutes expected reading time

Exhibiting at a congress is often your best chance to connect with potential customers, face-to-face. But if someone meets one of your reps at a congress, chances are they’ve also spoken to dozens of other exhibitors, who are all pitching their own products and organisations. So how can you make yourself stand out in the…

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Exhibiting & ROI: time to end the lack of accountability?

5 minutes expected reading time

Events are big business, particularly when it comes to B2B marketing. Over $500bn was spent on B2B events in 2017 alone, and a large proportion of that on sponsoring and exhibiting at trade shows. When it comes to other corporate marketing investments like PPC and Inbound Marketing / SEO, data relating to performance is a must-have. So…

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The CMO’s Guide to Exhibiting at Trade Shows and Events

3 minutes expected reading time

busy-trade-show-event

How many events does your organisation exhibit at each year? Trade shows and exhibitions can eat up a big chunk of your marketing budget – but unlike your other marketing channels, you get little visibility into how that investment pays off. For many organisations, being able to attribute individual leads to specific events is impossible…

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How One Company Stopped Losing 30% of Event Leads with Akkroo

3 minutes expected reading time

Organisations across the world use exhibiting at trade shows and events to take their marketing to the next level. Instead of relying on an ever-increasing number of digital marketing processes, they embrace the power of face-to-face marketing. Unfortunately many trade show exhibitors are forced to rely on outdated, manual lead capture processes, which create a…

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The Secret to Lead Generation for Congress Exhibitors

2 minutes expected reading time

If your organisation exhibits at congresses, you’ll have noticed that the medical devices being showcased have made huge technological developments over the last 10-20 years. But the congress or trade show experience for exhibitors hasn’t developed at the same pace. When it comes to capturing leads and engaging with new business prospects, the tools and processes…

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