5 Best Practices for Lead Capture at Events and Conferences

4 minutes expected reading time

man collecting lead at a trade show

Events and conferences offer a unique opportunity to get in front of your prospective customers, and have a one-on-one conversation with them. Businesses worldwide spend a staggering $500 billion on events each year (source), such is the importance they place on meeting with prospects face-to-face. With all the digital tools and communication available to us,…

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1997 the pinnacle of event technology?

3 minutes expected reading time

Are you looking at trade shows, events and exhibition leads the wrong way? While digital marketing has led the way and supercharged the traditional tenets of marketing with advanced segmentation, nurturing, profiling and targeting; lead capture at events has ignored best-practices post-1997. One thing is for sure. If you aren’t making an effort to quantify…

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App Store clamping down on event app developers

4 minutes expected reading time

Ever since Apple heralded in the age of mobile apps with the launch of the App Store in 2008, iPhone and iPad owners have been able to download a wealth of applications designed to help them live, work, and play. However, not all of these apps reached the high standards Apple expects; despite developers having…

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