The Complete Guide to Measuring Return on Investment from Events

5 minutes expected reading time

For B2B marketers, events are one of their most important channels for lead generation. So important that on average CMOs invest 24% of their annual marketing budget in trade shows and events. But even as all your other marketing channels become easier to measure and optimise, events remain difficult to report on in a meaningful…

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The essential post event checklist for exhibitors

4 minutes expected reading time

A quick search online will bring up countless checklists to help you plan and prepare for exhibiting at a trade show, but none of these seem to cover what you need to do after the event finishes. Meeting a new prospect at a trade show is just the start of your business relationship with them,…

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The exhibitor’s guide to measuring trade shows and events

2 minutes expected reading time

According to Forrester, on average Chief Marketing Officers allocate 24% of their total annual budget to live events. Evidently, trade shows and exhibitions account for a big chunk of your marketing budget – but unlike other marketing channels, you get little visibility into how that investment pays off. Most companies have to wait days, if not weeks, before…

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How to measure the efficacy of exhibiting at congresses

3 minutes expected reading time

Exhibiting at congresses and trade shows is the perfect opportunity to showcase your latest product developments to the industry. But while some congresses are industry-leading, must-attend events, others are less clear-cut. When a congress ends, how do you decide whether it was worth the time and money invested in it? Should you book again for next…

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Exhibiting & ROI: time to end the lack of accountability?

5 minutes expected reading time

Events are big business, particularly when it comes to B2B marketing. Over $500bn was spent on B2B events in 2017 alone, and a large proportion of that on sponsoring and exhibiting at trade shows. When it comes to other corporate marketing investments like PPC and Inbound Marketing / SEO, data relating to performance is a must-have. So…

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