How to turn trade shows into a measurable marketing channel

3 minutes expected reading time

Analytics and data has shone a light on the majority of the modern marketing tech stack. For almost every channel, you can dive into the data, track key metrics and calculate return on investment, to understand how your hard work translates into results. But somehow, trade shows, exhibitions and events have been left in the…

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The Big Event Podcast: Post Trade Show Reporting

11 minutes expected reading time

In the latest instalment of the Big Event podcast, Dan Currin, Head of Customer Success at Akkroo, joins Stefan Cordery, Marketing Manager to discuss reporting after a trade show. When a show comes to an end, you often need to make quick decisions on whether to book again for next year, so you can secure…

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The Trade Show Dilemma: To Book, or Not to Book?

3 minutes expected reading time

b2b-trade-show-event

Many companies exhibit at the same trade shows, year after year. If you’ve been exhibiting at one show for several years, it almost becomes automatic to drop next year’s event into the calendar as soon as you finish up this year. While the biggest shows in your industry are essential for maintaining your company’s brand,…

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Introducing Event Qualified Leads (EQLs)

4 minutes expected reading time

man collecting lead at a trade show

Marketers and salespeople have long been talking in terms of MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads) in their lead pipeline or sales funnel. But few can argue against the fact that the B2B buying process has become much more complex in recent years. It involves many more touch points before purchase: the…

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How did your team get on at the trade show?

3 minutes expected reading time

While most sales and marketing activities are easy to accurately track and measure, this isn’t always the case with events. When it comes to measuring the success of exhibiting at trade shows and events, it can be difficult to do. Hands up if you dread getting back in the office, and someone asking ‘how did…

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