The Big Event Podcast: 5 Must-Read Books for Marketers

25 minutes expected reading time

Here at Akkroo, reading and learning is a huge part of our company culture. Everyone on the team gets a quarterly book budget to spend on new reading material, which is a fantastic way to encourage people to keep learning and prioritise personal development. The whole marketing team are big readers, so we decided to…

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The Big Event Podcast: What Event Tech can learn from MarTech

22 minutes expected reading time

In recent years, marketing technology has undergone phenomenal growth. There have been incredible advancements when you consider how technologies including CRM, marketing automation, conversational marketing and demand orchestration have developed over time. But events, and technology built for use at events, have been left behind. In this podcast, Stefan and Chris from Akkroo discuss crucial trends and transformations…

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The Big Event Podcast: The Akkroo Marketing Toolkit

22 minutes expected reading time

The 2018 ‘MarTech 5000’ featured almost 7000 marketing technology solutions. So it’s fair to say that there’s plenty of choice for marketers looking to add to their toolkit. The right tools allow marketers to be more efficient, collaborate easier and accomplish more than they could without them. But with so many different tools and solutions…

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The Big Event: Conversations not contacts

17 minutes expected reading time

When you exhibit at trade shows for your organisation, you’re going with specific goals in mind. For every sales team, a key goal is to collect leads. But is your sales team collecting leads, or just contacts – and do you know the difference between the two?

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The Big Event Podcast: Post Trade Show Reporting

11 minutes expected reading time

In the latest instalment of the Big Event podcast, Dan Currin, Head of Customer Success at Akkroo, joins Stefan Cordery, Marketing Manager to discuss reporting after a trade show. When a show comes to an end, you often need to make quick decisions on whether to book again for next year, so you can secure…

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