The Big Event Podcast: Trade show follow up – Who, How and When?

7 minutes expected reading time

the big event trade show follow up podcast

In this episode of The Big Event podcast, Akkroo’s Mike Robinson, Head of Demand Generation, and Stefan Cordery, Marketing Manager discuss the important subject of post-tradeshow follow-up. They may be substantial in cost, but trade shows offer massive potential thanks to face-time with prospects. It’s therefore paramount to have a solid follow-up plan in place….

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The Big Event Podcast: Trade Show Etiquette

12 minutes expected reading time

Stefan and Karen from Akkroo talking about event etiquette

In this episode of The Big Event podcast, Akkroo’s Karen Beasley, Account Executive, and Stefan Cordery, Marketing Manager discuss trade show and event etiquette. With so much money invested exhibiting at events, you need to have your best team on your stand to make the most of this opportunity to get out and meet prospects…

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Podcast: How will the GDPR affect Event Lead Capture?

11 minutes expected reading time

Stefan and Chris from Akkroo discuss the imminent arrival of the General Data Protection Regulation (GDPR), and the effect it will have on how organisations collect, process and store leads from trade shows and events. Are current methods of lead capture up to scratch? How will they be affected by the new regulation? How should…

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