Do your event lead capture processes comply with GDPR?

4 minutes expected reading time

trade-show-at-Olympia

On 25th May 2018, a new law comes into force that determines how organisations and businesses worldwide must treat the personal data of EU citizens. The General Data Protection Regulation (GDPR) means businesses have to completely reassess how they handle and process people’s data, with a particular focus on three key areas: Consent – individuals…

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5 Best Practices for Lead Capture at Events and Conferences

4 minutes expected reading time

man collecting lead at a trade show

Events and conferences offer a unique opportunity to get in front of your prospective customers, and have a one-on-one conversation with them. Businesses worldwide spend a staggering $500 billion on events each year (source), such is the importance they place on meeting with prospects face-to-face. With all the digital tools and communication available to us,…

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Event badge scanners: What are they good for? Absolutely…

4 minutes expected reading time

exhibitor scanning an event badge with a a badge scanner

How many events do you exhibit at where badge scanners are your primary method of collecting attendee details? Badge scanners used to be at the cutting-edge of event tech: reps on the trade show floor no longer finished each day with reams of paper, hastily-scribbled contact details, and piles of business cards to try and…

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Podcast: How will the GDPR affect Event Lead Capture?

11 minutes expected reading time

Stefan and Chris from Akkroo discuss the imminent arrival of the General Data Protection Regulation (GDPR), and the effect it will have on how organisations collect, process and store leads from trade shows and events. Are current methods of lead capture up to scratch? How will they be affected by the new regulation? How should…

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