Podcast: How will the GDPR affect Event Lead Capture?

11 minutes expected reading time

Stefan and Chris from Akkroo discuss the imminent arrival of the General Data Protection Regulation (GDPR), and the effect it will have on how organisations collect, process and store leads from trade shows and events. Are current methods of lead capture up to scratch? How will they be affected by the new regulation? How should…

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When and How to Follow Up with Trade Show Leads

7 minutes expected reading time

Companies invest a lot of money in exhibiting at trade shows with the explicit aims of raising awareness about their brand and attracting new business. By the time you’ve spent money on your stand, staff, accommodation, travel, and expenses, you could be looking at tens of thousands of expenditure over the course of a few…

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The Formula for Event Lead Capture Success

3 minutes expected reading time

The secret to a successful event lies in preparation. Whilst salesmanship and hard work are crucially important, the best sales team in the world won’t be able to save you from poor planning and weak processes. With this in mind, we’ve developed a formula for lead capture success – a step-by-step process that will help…

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Our biggest update to Akkroo is here

4 minutes expected reading time

Today, we release our most significant product update. Ever! A set of features and updates that are built for everyone in your events team. The salespeople on the show-floor, the marketing team back at base and the CRM manager who shepherds the data. This is Event Lead Capture for the modern era

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