The Big Event: Conversations not contacts

17 minutes expected reading time

When you exhibit at trade shows for your organisation, you’re going with specific goals in mind. For every sales team, a key goal is to collect leads. But is your sales team collecting leads, or just contacts – and do you know the difference between the two?

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The Akkroo Events Calendar 2018-19: Where to Find Us

3 minutes expected reading time

Akkroo works with leading companies all over the world, helping them improve the way they capture and process leads at events, and connect their events with their sales and marketing activities. Below you can find a list of events and trade shows where Akkroo will either be exhibiting, or speaking. As well as these, our…

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5 secrets to successful exhibition planning: guest post

4 minutes expected reading time

This is a guest post from Marta Gorkal, Digital Marketing and Comm Specialist at Skyline Whitespace. Skyline Whitespace offers self-build, lightweight displays; medium size reusable modular stands; custom exhibition stands; and full structural bespoke stands. Trade show exhibiting can be a little overwhelming, especially if your event is just around the corner and you still…

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Lead capture vs contact collection at events

3 minutes expected reading time

When businesses exhibit at trade shows and events, generating new business leads is often their top priority. But some businesses spend several days with a large booth space at a busy trade show, only to return back to the office with a simple list of contact details – not leads. What’s the difference between lead…

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