The Big Event Podcast: What Event Tech can learn from MarTech

22 minutes expected reading time

In recent years, marketing technology has undergone phenomenal growth. There have been incredible advancements when you consider how technologies including CRM, marketing automation, conversational marketing and demand orchestration have developed over time. But events, and technology built for use at events, have been left behind. In this podcast, Stefan and Chris from Akkroo discuss crucial trends and transformations…

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Event Lead Capture Pioneer Akkroo Announces Major Rebrand

2 minutes expected reading time

London, 26 February 2019. London-based event lead capture company Akkroo today announced a major rebrand to reflect the company’s continued growth since achieving product-market fit. In the six years since launch, the company has made great advances with the Akkroo event lead capture solution. Akkroo continues to invest in research, development and product, to help…

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7 tips for maintaining a healthy lead database

3 minutes expected reading time

For businesses exhibiting at trade shows and events, collecting new business leads is their priority. But your database of leads is only as strong as the quality of the data you put into it. Today I’m sharing seven top tips for maintaining a clean lead database. This will help you ensure data accuracy and help…

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