A review of 2017 and a look ahead to 2018

5 minutes expected reading time

Well, what a year 2017 was! Without a doubt, our most transformative year to date since Akkroo was launched in 2013. We grew the team from 11 to 24, took on our first overseas teammates, powered our way through a key revenue milestone, moved into bigger, better offices and after many months of hard work,…

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1997 the pinnacle of event technology?

3 minutes expected reading time

Are you looking at trade shows, events and exhibition leads the wrong way? While digital marketing has led the way and supercharged the traditional tenets of marketing with advanced segmentation, nurturing, profiling and targeting; lead capture at events has ignored best-practices post-1997. One thing is for sure. If you aren’t making an effort to quantify…

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Why you should start exhibiting at events again

4 minutes expected reading time

In an increasingly digital world, you may be forgiven for assuming that trade shows and exhibitions are a relic of the past – perhaps you used to exhibit in previous years but saw such poor returns that you relegated events to the ‘not worth it’ pile. If that’s the case, you may be surprised to…

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App Store clamping down on event app developers

4 minutes expected reading time

Ever since Apple heralded in the age of mobile apps with the launch of the App Store in 2008, iPhone and iPad owners have been able to download a wealth of applications designed to help them live, work, and play. However, not all of these apps reached the high standards Apple expects; despite developers having…

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