5 simple metrics for measuring event ROI

4 minutes expected reading time

While all of your sales and marketing activities are closely tracked and measured, events aren’t held to the same standard. We’ve spoken to so many companies that rely on how an event ‘felt’ as their primary measure of success. It can be difficult to measure your company’s performance at each event, but it can be…

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7 reasons your event lead capture forms don’t convert

4 minutes expected reading time

man-filling-out-paper-form-at-trade-show

Our team spends a lot of time talking to companies about the way they capture leads at events. This means we learn a lot about the struggles and problems businesses experience when collecting leads at events of all sizes. Here are the seven most common problems companies face when using forms for lead capture at…

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What does GDPR mean for Event Lead Capture and Akkroo?

3 minutes expected reading time

On 25th May 2018, the General Data Protection Regulation (GDPR) comes into force. It’s an EU law that determines how organisations must treat the personal data of any EU citizen, and sets out new rules on data handling and processing for the digital age. GDPR will mean big changes for the events industry, where large…

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It’s Coming: All New Akkroo Apps for Android & iOS

2 minutes expected reading time

June update: akkroo.com/upgrade is now live with further information for existing customers One of our greatest long-term ambitions has always been to give all Akkroo customers the freedom to use any device they wish for Event Lead Capture activity. From day one at Akkroo, we’ve primarily focussed on apps for the iPhone and iPad. We…

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Event ROI: the final mystery for data-driven marketers

3 minutes expected reading time

For so many companies, events exist in a vacuum. They invest a lot of time into planning and exhibiting at events, but very little measuring the ROI they get from each one. When all of your company’s sales and marketing activities are trackable and measurable, why aren’t events being held to the same standard? If…

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