The Big Event Podcast: The Akkroo Marketing Toolkit

22 minutes expected reading time

The 2018 ‘MarTech 5000’ featured almost 7000 marketing technology solutions. So it’s fair to say that there’s plenty of choice for marketers looking to add to their toolkit. The right tools allow marketers to be more efficient, collaborate easier and accomplish more than they could without them. But with so many different tools and solutions…

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The 10 marketing tools we use for growth at Akkroo

6 minutes expected reading time

With thousands of Martech tools available, we marketers are spoiled for choice. If you listen to The Big Event podcast, you’ll have heard Mike, Stefan and myself talking recently about a few of the tools in our marketing toolkit. I sat down with the rest of the Marketing team here at Akkroo to put together a…

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The Marketing Executive’s Guide to Event Strategy

4 minutes expected reading time


With a busy events schedule, it’s easy for marketing teams to become fully focused on the planning and logistics of exhibiting, and lose sight of the big picture and how events feed in to your overall marketing strategy. There’s no one-size-fits-all approach when it comes to event strategy. It should be tailored to your organisation,…

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Building a Business: Akkroo at SaaStock 2018

9 minutes expected reading time

In October 2018, Chris and I spoke on the Growth stage at SaaStock 2018, an annual gathering of SaaS business leaders in Dublin, Ireland. We have both been regular attendees of SaaStock events in past years, and the annual “festival” has always been a great few days. We were honoured to be invited to present…

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