Why I love flexible working opportunities with Akkroo

3 minutes expected reading time

When I joined Akkroo at the start of the year, one of the things that appealed to me was the team’s flexible approach to work. I took the decision to go freelance when I returned to work after having my children, because that seemed like the best way to create a flexible work life for myself, but…

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How to measure the efficacy of exhibiting at congresses

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Exhibiting at congresses and trade shows is the perfect opportunity to showcase your latest product developments to the industry. But while some congresses are industry-leading, must-attend events, others are less clear-cut. When a congress ends, how do you decide whether it was worth the time and money invested in it? Should you book again for next…

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How Congress Exhibitors can Stand Out from the Competition

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Exhibiting at a congress is often your best chance to connect with potential customers, face-to-face. But if someone meets one of your reps at a congress, chances are they’ve also spoken to dozens of other exhibitors, who are all pitching their own products and organisations. So how can you make yourself stand out in the…

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Exhibiting & ROI: time to end the lack of accountability?

5 minutes expected reading time

Events are big business, particularly when it comes to B2B marketing. Over $500bn was spent on B2B events in 2017 alone, and a large proportion of that on sponsoring and exhibiting at trade shows. When it comes to other corporate marketing investments like PPC and Inbound Marketing / SEO, data relating to performance is a must-have. So…

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400 days at Akkroo

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Chris joined Akkroo in August 2017 on a work placement year as part of his university degree. Today is his last day (we’ll miss you Chris – good luck!), so he’s written a short post about his time at Akkroo. My work placement here at Akkroo comes to an end today. I’ve had the most…

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