7 tips for maintaining a healthy lead database

3 minutes expected reading time

For businesses exhibiting at trade shows and events, collecting new business leads is their priority. But your database of leads is only as strong as the quality of the data you put into it. Today I’m sharing seven top tips for maintaining a clean lead database. This will help you ensure data accuracy and help…

▶ Read the full article

The Big Event Podcast: The Akkroo Marketing Toolkit

22 minutes expected reading time

The 2018 ‘MarTech 5000’ featured almost 7000 marketing technology solutions. So it’s fair to say that there’s plenty of choice for marketers looking to add to their toolkit. The right tools allow marketers to be more efficient, collaborate easier and accomplish more than they could without them. But with so many different tools and solutions…

▶ Read the full article

The 10 marketing tools we use for growth at Akkroo

6 minutes expected reading time

With thousands of Martech tools available, we marketers are spoiled for choice. If you listen to The Big Event podcast, you’ll have heard Mike, Stefan and myself talking recently about a few of the tools in our marketing toolkit. I sat down with the rest of the Marketing team here at Akkroo to put together a…

▶ Read the full article