2 minutes expected reading time
Exhibiting at a congress is often your best chance to connect with potential customers, face-to-face. But if someone meets one of your reps at a congress, chances are they’ve also spoken to dozens of other exhibitors, who are all pitching their own products and organisations. So how can you make yourself stand out in the…
5 minutes expected reading time
Events are big business, particularly when it comes to B2B marketing. Over $500bn was spent on B2B events in 2017 alone, and a large proportion of that on sponsoring and exhibiting at trade shows. When it comes to other corporate marketing investments like PPC and Inbound Marketing / SEO, data relating to performance is a must-have. So…
2 minutes expected reading time
Chris joined Akkroo in August 2017 on a work placement year as part of his university degree. Today is his last day (we’ll miss you Chris – good luck!), so he’s written a short post about his time at Akkroo. My work placement here at Akkroo comes to an end today. I’ve had the most…
3 minutes expected reading time
How many events does your organisation exhibit at each year? Trade shows and exhibitions can eat up a big chunk of your marketing budget – but unlike your other marketing channels, you get little visibility into how that investment pays off. For many organisations, being able to attribute individual leads to specific events is impossible…
3 minutes expected reading time
Organisations across the world use exhibiting at trade shows and events to take their marketing to the next level. Instead of relying on an ever-increasing number of digital marketing processes, they embrace the power of face-to-face marketing. Unfortunately many trade show exhibitors are forced to rely on outdated, manual lead capture processes, which create a…