How Congress Exhibitors can Stand Out from the Competition

2 minutes expected reading time

Exhibiting at a congress is often your best chance to connect with potential customers, face-to-face. But if someone meets one of your reps at a congress, chances are they’ve also spoken to dozens of other exhibitors, who are all pitching their own products and organisations. So how can you make yourself stand out in the…

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Exhibiting & ROI: time to end the lack of accountability?

5 minutes expected reading time

Events are big business, particularly when it comes to B2B marketing. Over $500bn was spent on B2B events in 2017 alone, and a large proportion of that on sponsoring and exhibiting at trade shows. When it comes to other corporate marketing investments like PPC and Inbound Marketing / SEO, data relating to performance is a must-have. So…

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400 days at Akkroo

2 minutes expected reading time

Chris joined Akkroo in August 2017 on a work placement year as part of his university degree. Today is his last day (we’ll miss you Chris – good luck!), so he’s written a short post about his time at Akkroo. My work placement here at Akkroo comes to an end today. I’ve had the most…

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The CMO’s Guide to Exhibiting at Trade Shows and Events

3 minutes expected reading time

busy-trade-show-event

How many events does your organisation exhibit at each year? Trade shows and exhibitions can eat up a big chunk of your marketing budget – but unlike your other marketing channels, you get little visibility into how that investment pays off. For many organisations, being able to attribute individual leads to specific events is impossible…

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How One Company Stopped Losing 30% of Event Leads with Akkroo

3 minutes expected reading time

Organisations across the world use exhibiting at trade shows and events to take their marketing to the next level. Instead of relying on an ever-increasing number of digital marketing processes, they embrace the power of face-to-face marketing. Unfortunately many trade show exhibitors are forced to rely on outdated, manual lead capture processes, which create a…

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