4 minutes expected reading time
A quick search online will bring up countless checklists to help you plan and prepare for exhibiting at a trade show, but none of these seem to cover what you need to do after the event finishes. Meeting a new prospect at a trade show is just the start of your business relationship with them,…
4 minutes expected reading time
Every time I visit a trade show, I see so many exhibitors shuffling piles of paper: company collateral, lead capture forms, and stacks of business cards. Many exhibitors take a business card from their prospect, then fill-out their lead capture form, and finally staple the business card to the top of the form, to keep…
2 minutes expected reading time
Event tech as an industry is still in its infancy compared with the sprawl of MarTech. Cramer has just shared their 2019 Event Technology Landscape featuring 444 technology solutions, whereas the 2018 version of the famous MarTech 5000 contains… 6,829. So what can the Event Tech industry learn from MarTech?
2 minutes expected reading time
According to Forrester, on average Chief Marketing Officers allocate 24% of their total annual budget to live events. Evidently, trade shows and exhibitions account for a big chunk of your marketing budget – but unlike other marketing channels, you get little visibility into how that investment pays off. Most companies have to wait days, if not weeks, before…
5 minutes expected reading time
For exhibitors at trade shows, expos and events, lead generation is a top priority. For most companies, this means you need a lead capture form: somewhere to collect people’s contact details to take back to the office for follow-up. But what makes a good lead capture form for trade show exhibitors?