5 Methods for Collecting Leads at Trade Shows

4 minutes expected reading time

trade-show-at-Olympia

There are lots of methods available for collecting leads at trade shows. Many organisations use the same process event after event, year after year. If you’ve been using the same lead capture method for several years now, have you considered how it compares to other processes? Would a different lead capture method help you collect and…

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Is it time to stop using a badge scanner at trade shows?

3 minutes expected reading time

For many trade show exhibitors, the way they collect leads – and the tools they use to do so – hasn’t changed in more than 20 years. But technology, and the rest of the world, has moved on. Now GDPR has come into force, it’s changed the way businesses can use people’s data. So if your business…

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How did your team get on at the trade show?

3 minutes expected reading time

While most sales and marketing activities are easy to accurately track and measure, this isn’t always the case with events. When it comes to measuring the success of exhibiting at trade shows and events, it can be difficult to do. Hands up if you dread getting back in the office, and someone asking ‘how did…

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New Akkroo Apps: Changes you need to know about

3 minutes expected reading time

As we wrote in my last blog post about the launch of our brand new Akkroo Apps for Android and iOS, we are about to release some exciting upgrades. As part of the new releases, we’ve taken the decision to ‘sunset’ a couple of features for the time being, and retire from service our web-app….

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The Big Event Podcast: Trade show follow up – Who, How and When?

7 minutes expected reading time

the big event trade show follow up podcast

In this episode of The Big Event podcast, Akkroo’s Mike Robinson, Head of Demand Generation, and Stefan Cordery, Marketing Manager discuss the important subject of post-tradeshow follow-up. They may be substantial in cost, but trade shows offer massive potential thanks to face-time with prospects. It’s therefore paramount to have a solid follow-up plan in place….

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