Best Tradeshow Lead Capture Technology in 2016

1 minute expected reading time

Over the last year, we have seen a common pattern amongst our B2B trade show customers regarding the technology they are adopting for successful lead capture process at shows and events. It’s clear that a new, modern, software stack is emerging. In the past, our most requested integration’s were directly with CRM platforms such as Salesforce. With the continued…

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Event Lead Capture: A Scout’s Guide

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Event Lead Capture: Scout's Guide

How to Ensure Event Lead Capture Success: The morning of your event and your team are at the venue — “in the field”, so to speak… Your stand looks mightily impressive, the doors have opened, your fellow sales team scouts are ready with Akkroo forms in hand. The attendees are streaming in and you’re beaming…

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How to Write Great Event Email Subject Lines

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One thing we know a lot of Akkroo customers benefit from is being able to getting back to a new lead or contact super quickly after an event has finished. Or even right away using our triggered emails and SMS. I’m always really pleased to see this activity in action, and the really high open…

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3 Steps to Calculating Trade Show Revenue

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An important part of event preparation is making sure you’re using the right metrics and resources to determine whether or not your event has been successful. Whilst there are lots of metrics beyond revenue generated, it is of course, the big one. So these three steps are focused on assisting you to calculate this metric. Determining Trade…

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