The Secret to Lead Generation for Congress Exhibitors

2 minutes expected reading time

If your organisation exhibits at congresses, you’ll have noticed that the medical devices being showcased have made huge technological developments over the last 10-20 years. But the congress or trade show experience for exhibitors hasn’t developed at the same pace. When it comes to capturing leads and engaging with new business prospects, the tools and processes…

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We’ve just raised £1.75M in Series A funding

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I’m really excited to formally announce that Akkroo has closed a £1.75m funding round led by Conviction Investment Partners (CIP), with participation from investors from our previous seed rounds. This forms the first part of our Series A funding round: CIP follow a unique ‘just in time’ funding model, which means we will have access…

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How to recognise an Event Qualified Lead

4 minutes expected reading time

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Not all trade show leads are created equal. Some people will be a better fit as a potential customer than others. But amazingly, only 41% of organisations have use any sort of scoring or ranking system to differentiate their hot leads from the cold. We’re looking at what makes a good lead, and the different types of…

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15 Trade Show and Event Statistics for Exhibitors

5 minutes expected reading time

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If you regularly exhibit at trade shows and events, no doubt you want to keep your finger on the pulse of the industry, exhibitor best practice, and marketing trends. I’ve collated 15 of the most insightful and interesting event statistics, covering everything from the state of the industry, to lead generation and measuring event success….

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The Trade Show Dilemma: To Book, or Not to Book?

3 minutes expected reading time

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Many companies exhibit at the same trade shows, year after year. If you’ve been exhibiting at one show for several years, it almost becomes automatic to drop next year’s event into the calendar as soon as you finish up this year. While the biggest shows in your industry are essential for maintaining your company’s brand,…

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