The 10 marketing tools we use for growth at Akkroo

6 minutes expected reading time

With thousands of Martech tools available, we marketers are spoiled for choice. If you listen to The Big Event podcast, you’ll have heard Mike, Stefan and myself talking recently about a few of the tools in our marketing toolkit. I sat down with the rest of the Marketing team here at Akkroo to put together a…

▶ Read the full article

The Marketing Executive’s Guide to Event Strategy

4 minutes expected reading time


With a busy events schedule, it’s easy for marketing teams to become fully focused on the planning and logistics of exhibiting, and lose sight of the big picture and how events feed in to your overall marketing strategy. There’s no one-size-fits-all approach when it comes to event strategy. It should be tailored to your organisation,…

▶ Read the full article

Building a Business: Akkroo at SaaStock 2018

9 minutes expected reading time

In October 2018, Chris and I spoke on the Growth stage at SaaStock 2018, an annual gathering of SaaS business leaders in Dublin, Ireland. We have both been regular attendees of SaaStock events in past years, and the annual “festival” has always been a great few days. We were honoured to be invited to present…

▶ Read the full article

9 questions to ask before buying a lead capture app

5 minutes expected reading time

using a lead capture app to scan a business card at a trade show

Choosing a lead capture app to use at events and trade shows can be a minefield if you don’t have everything you need to make an informed decision. How will you know whether the app you’re looking at will do what you need – and what your events team want? To help you choose a…

▶ Read the full article