When and How to Follow Up with Trade Show Leads

7 minutes expected reading time

Companies invest a lot of money in exhibiting at trade shows with the explicit aims of raising awareness about their brand and attracting new business. By the time you’ve spent money on your stand, staff, accommodation, travel, and expenses, you could be looking at tens of thousands of expenditure over the course of a few…

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The Formula for Event Lead Capture Success

3 minutes expected reading time

The secret to a successful event lies in preparation. Whilst salesmanship and hard work are crucially important, the best sales team in the world won’t be able to save you from poor planning and weak processes. With this in mind, we’ve developed a formula for lead capture success – a step-by-step process that will help…

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Our biggest update to Akkroo is here

4 minutes expected reading time

Today, we release our most significant product update. Ever! A set of features and updates that are built for everyone in your events team. The salespeople on the show-floor, the marketing team back at base and the CRM manager who shepherds the data. This is Event Lead Capture for the modern era

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A review of 2017 and a look ahead to 2018

5 minutes expected reading time

Well, what a year 2017 was! Without a doubt, our most transformative year to date since Akkroo was launched in 2013. We grew the team from 11 to 24, took on our first overseas teammates, powered our way through a key revenue milestone, moved into bigger, better offices and after many months of hard work,…

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