3 Steps to Calculating Trade Show Revenue

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An important part of event preparation is making sure you’re using the right metrics and resources to determine whether or not your event has been successful. Whilst there are lots of metrics beyond revenue generated, it is of course, the big one. So these three steps are focused on assisting you to calculate this metric. Determining Trade…

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Should We Use Stands or Manned iPads at Events and Trade Shows?

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A common question from our customers using Akkroo for the first time at an event is “Should we have stand alone tablets?” If you have enough tablets available, we will always say yes! Data from our customers suggests a combination of manned (where your staff hold the tablet) and standalone (in kiosk) tablets works best. Getting your…

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Event Data Capture Incentives for Maximum Impact

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There are so many ways to incentivise a show or promotion and maximise the number of leads you can capture. It’s an age-old bargain – if you give me something, I’ll give you something in return. Here are a few ideas to improve your event data capture and make your next event a record-beating one. Freebies &…

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2 Mistakes to Avoid in Your Event Lead Capture Forms

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If you are preparing forms for an event soon, here are a pair of handy tips to you improve your data capture prowess! I’ve selected two really easy and common mistakes that prevent people from filling out and completing forms, which usually results a frustratingly incomplete set of data.

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