We’ve just raised £1.75M in Series A funding

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I’m really excited to formally announce that Akkroo has closed a £1.75m funding round led by Conviction Investment Partners (CIP), with participation from investors from our previous seed rounds. This forms the first part of our Series A funding round: CIP follow a unique ‘just in time’ funding model, which means we will have access…

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Introducing Event Qualified Leads (EQLs)

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collecting event qualified leads at trade show stand

Marketers and salespeople have long been talking in terms of MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads) in their lead pipeline or sales funnel. But few can argue against the fact that the B2B buying process has become much more complex in recent years. It involves many more touch points before purchase: the…

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A Year in Review – from our CEO

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May saw us close off the 2016-17 financial year here in Akkroo (yes, we have a slightly strange set of dates – long story!) so I thought I’d take this opportunity to write to you as we reflect on the past 12 months and look forward to the future.

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Agency Options For Event Data Capture? Apps & Solutions

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Agency event data capture

When it comes to agency data capture — we all know that collecting consumer data as part of an experiential campaign, live event or activation project is nothing new for agencies, and we often discuss the best ways of doing this with our agency partners. As demonstrating hard ROI to your clients has continued to rise over recent years, data capture has been…

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