Exhibiting & ROI: time to end the lack of accountability?

5 minutes expected reading time

Events are big business, particularly when it comes to B2B marketing. Over $500bn was spent on B2B events in 2017 alone, and a large proportion of that on sponsoring and exhibiting at trade shows. When it comes to other corporate marketing investments like PPC and Inbound Marketing / SEO, data relating to performance is a must-have. So…

▶ Read the full article

We’ve just raised £1.75M in Series A funding

2 minutes expected reading time

I’m really excited to formally announce that Akkroo has closed a £1.75m funding round led by Conviction Investment Partners (CIP), with participation from investors from our previous seed rounds. This forms the first part of our Series A funding round: CIP follow a unique ‘just in time’ funding model, which means we will have access…

▶ Read the full article

Introducing Event Qualified Leads (EQLs)

4 minutes expected reading time

man collecting lead at a trade show

Marketers and salespeople have long been talking in terms of MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads) in their lead pipeline or sales funnel. But few can argue against the fact that the B2B buying process has become much more complex in recent years. It involves many more touch points before purchase: the…

▶ Read the full article

A Year in Review – from our CEO

4 minutes expected reading time

May saw us close off the 2016-17 financial year here in Akkroo (yes, we have a slightly strange set of dates – long story!) so I thought I’d take this opportunity to write to you as we reflect on the past 12 months and look forward to the future.

▶ Read the full article