The Power of Event Lead Management for B2B Marketers

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I’m really excited to be co-hosting an upcoming webinar with Integrate CEO, Jeremy Bloom on 30th April. We’ll be joined by three senior marketers from Verizon and Avalara, to talk about how these organisations are modernising and transforming their events. Ending Event Lead Chaos Companies invest huge amounts of money in trade shows, conferences and…

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Why we joined forces with Integrate

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Chris, Jeremy, Andy - Integrate and Akkroo

It gives me great pleasure to announce that Akkroo is now part of the Integrate team. The past few months have been something of a whirlwind so I thought I’d personally take this opportunity to write about the experience and more importantly, why we’re so excited about the next chapter of the Akkroo journey. You…

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Exhibiting & ROI: time to end the lack of accountability?

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Events are big business, particularly when it comes to B2B marketing. Over $500bn was spent on B2B events in 2017 alone, and a large proportion of that on sponsoring and exhibiting at trade shows. When it comes to other corporate marketing investments like PPC and Inbound Marketing / SEO, data relating to performance is a must-have. So…

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We’ve just raised £1.75M in Series A funding

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I’m really excited to formally announce that Akkroo has closed a £1.75m funding round led by Conviction Investment Partners (CIP), with participation from investors from our previous seed rounds. This forms the first part of our Series A funding round: CIP follow a unique ‘just in time’ funding model, which means we will have access…

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Introducing Event Qualified Leads (EQLs)

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man collecting lead at a trade show

Marketers and salespeople have long been talking in terms of MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads) in their lead pipeline or sales funnel. But few can argue against the fact that the B2B buying process has become much more complex in recent years. It involves many more touch points before purchase: the…

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