Best Tradeshow Lead Capture Technology in 2016

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Over the last year, we have seen a common pattern amongst our B2B trade show customers regarding the technology they are adopting for successful lead capture process at shows and events. It’s clear that a new, modern, software stack is emerging. In the past, our most requested integration’s were directly with CRM platforms such as Salesforce. With the continued…

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3 Steps to Calculating Trade Show Revenue

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An important part of event preparation is making sure you’re using the right metrics and resources to determine whether or not your event has been successful. Whilst there are lots of metrics beyond revenue generated, it is of course, the big one. So these three steps are focused on assisting you to calculate this metric. Determining Trade…

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Should We Use Stands or Manned iPads at Events and Trade Shows?

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A common question from our customers using Akkroo for the first time at an event is “Should we have stand alone tablets?” If you have enough tablets available, we will always say yes! Data from our customers suggests a combination of manned (where your staff hold the tablet) and standalone (in kiosk) tablets works best. Getting your…

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