The Ultimate Dictionary for Event Exhibitors

2 minutes expected reading time

For many companies, events, trade shows and exhibitions are a key strategic priority. Events play a role in building brand awareness and are commonly a main source of new business leads. But to an outsider, events can seem like a different world, with its own language, and a specific way of doing things. The disconnect…

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The Complete Guide to Measuring Return on Investment from Events

5 minutes expected reading time

For B2B marketers, events are one of their most important channels for lead generation. So important that on average CMOs invest 24% of their annual marketing budget in trade shows and events. But even as all your other marketing channels become easier to measure and optimise, events remain difficult to report on in a meaningful…

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