Does your company brand suffer when you exhibit at congresses?

3 minutes expected reading time

What is the top reason your organisation exhibits at congresses and trade shows? For most exhibitors, their goal is to generate lots of new business leads, by getting their company in front of large numbers of potential customers at the same time. While your main goal may be generating hot sales opportunities, your physical presence…

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How One Company Cut Lead Follow-up Time from 2 Weeks to 2 Days

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For many organisations, exhibiting at trade shows and events is one of their most important marketing channels. Events give businesses a chance to embrace the power of face-to-face marketing, at a time when most of our communication happens digitally. Unfortunately, the events industry hasn’t kept up with the pace of development in marketing technology. Many…

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How to measure the efficacy of exhibiting at congresses

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Exhibiting at congresses and trade shows is the perfect opportunity to showcase your latest product developments to the industry. But while some congresses are industry-leading, must-attend events, others are less clear-cut. When a congress ends, how do you decide whether it was worth the time and money invested in it? Should you book again for next…

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How Congress Exhibitors can Stand Out from the Competition

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Exhibiting at a congress is often your best chance to connect with potential customers, face-to-face. But if someone meets one of your reps at a congress, chances are they’ve also spoken to dozens of other exhibitors, who are all pitching their own products and organisations. So how can you make yourself stand out in the…

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The CMO’s Guide to Exhibiting at Trade Shows and Events

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How many events does your organisation exhibit at each year? Trade shows and exhibitions can eat up a big chunk of your marketing budget – but unlike your other marketing channels, you get little visibility into how that investment pays off. For many organisations, being able to attribute individual leads to specific events is impossible…

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