5 Methods for Collecting Leads at Trade Shows

4 minutes expected reading time

collecting-leads-at-trade-show

There are lots of methods available for collecting leads at trade shows. Many organisations use the same process event after event, year after year. If you’ve been using the same lead capture method for several years now, have you considered how it compares to other processes? Would a different lead capture method help you collect…

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Is it time to stop using a badge scanner at trade shows?

3 minutes expected reading time

For many trade show exhibitors, the way they collect leads – and the tools they use to do so – hasn’t changed in more than 20 years. But technology, and the rest of the world, has moved on. Now GDPR has come into force, it’s changed the way businesses can use people’s data. So if your business…

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How did your team get on at the trade show?

3 minutes expected reading time

While most sales and marketing activities are easy to accurately track and measure, this isn’t always the case with events. When it comes to measuring the success of exhibiting at trade shows and events, it can be difficult to do. Hands up if you dread getting back in the office, and someone asking ‘how did…

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Lead capture at events: GDPR best practices

3 minutes expected reading time

You’ve probably spent a lot of time recently bringing your digital marketing activities in-line with GDPR. But have you thought about the personal data you collect at events? We speak to lots of companies about their plans and processes for achieving compliance, and events haven’t had the same amount of consideration.

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5 simple metrics for measuring event ROI

4 minutes expected reading time

While all of your sales and marketing activities are closely tracked and measured, events aren’t held to the same standard. We’ve spoken to so many companies that rely on how an event ‘felt’ as their primary measure of success. It can be difficult to measure your company’s performance at each event, but it can be…

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