22 minutes expected reading time
The 2018 ‘MarTech 5000’ featured almost 7000 marketing technology solutions. So it’s fair to say that there’s plenty of choice for marketers looking to add to their toolkit. The right tools allow marketers to be more efficient, collaborate easier and accomplish more than they could without them. But with so many different tools and solutions…
6 minutes expected reading time
With thousands of Martech tools available, we marketers are spoiled for choice. If you listen to The Big Event podcast, you’ll have heard Mike, Stefan and myself talking recently about a few of the tools in our marketing toolkit. I sat down with the rest of the Marketing team here at Akkroo to put together a…
4 minutes expected reading time
Do you struggle to get your sales team to successfully adopt new tools and technology to use at events? You’re not alone. Sales teams often have their own methods for capturing leads and categorising them for follow-up, and are hesitant to add new technology into that process. While some companies may have added an element…
4 minutes expected reading time
With a busy events schedule, it’s easy for marketing teams to become fully focused on the planning and logistics of exhibiting, and lose sight of the big picture and how events feed in to your overall marketing strategy. There’s no one-size-fits-all approach when it comes to event strategy. It should be tailored to your organisation,…
5 minutes expected reading time
Choosing a lead capture app to use at events and trade shows can be a minefield if you don’t have everything you need to make an informed decision. How will you know whether the app you’re looking at will do what you need – and what your events team want? To help you choose a…