5 minutes expected reading time
Choosing a lead capture app to use at events and trade shows can be a minefield if you don’t have everything you need to make an informed decision. How will you know whether the app you’re looking at will do what you need – and what your events team want? To help you choose a…
5 minutes expected reading time
With technology transforming the way we live, work and do business, it’s no wonder that digital transformation is the hot topic in many boardroom agendas. But while most marketing channels have embraced the opportunity to go digital, becoming more measurable and easily optimised, events has lagged behind.
5 minutes expected reading time
How many different lead retrieval tools have you used at trade shows this year? It can seem like every event works with a different provider, so your team is always scrambling to master the latest tool so you can capture your event leads, and get them into your systems for prompt follow-up.
4 minutes expected reading time
A quick search online will bring up countless checklists to help you plan and prepare for exhibiting at a trade show, but none of these seem to cover what you need to do after the event finishes. Meeting a new prospect at a trade show is just the start of your business relationship with them,…
4 minutes expected reading time
Every time I visit a trade show, I see so many exhibitors shuffling piles of paper: company collateral, lead capture forms, and stacks of business cards. Many exhibitors take a business card from their prospect, then fill-out their lead capture form, and finally staple the business card to the top of the form, to keep…