2 minutes expected reading time
For many companies, events, trade shows and exhibitions are a key strategic priority. Events play a role in building brand awareness and are commonly a main source of new business leads. But to an outsider, events can seem like a different world, with its own language, and a specific way of doing things. The disconnect…
2 minutes expected reading time
How did the disconnect between events and the rest of their marketing affected Carestream? Discover how adopting Akkroo has helped them standardise their global event lead capture process, for faster follow-up.
5 minutes expected reading time
For B2B marketers, events are one of their most important channels for lead generation. So important that on average CMOs invest 24% of their annual marketing budget in trade shows and events. But even as all your other marketing channels become easier to measure and optimise, events remain difficult to report on in a meaningful…
2 minutes expected reading time
How did the disconnect between events and the rest of their marketing affected Instructure? Discover how adopting Akkroo has helped them streamline their event lead capture process, and cut follow-up time from weeks to just hours.
4 minutes expected reading time
9 events experts share their thoughts on why events and exhibitions are so important for B2B exhibitors.