2 minutes expected reading time
Event tech as an industry is still in its infancy compared with the sprawl of MarTech. Cramer has just shared their 2019 Event Technology Landscape featuring 444 technology solutions, whereas the 2018 version of the famous MarTech 5000 contains… 6,829. So what can the Event Tech industry learn from MarTech?
2 minutes expected reading time
According to Forrester, on average Chief Marketing Officers allocate 24% of their total annual budget to live events. Evidently, trade shows and exhibitions account for a big chunk of your marketing budget – but unlike other marketing channels, you get little visibility into how that investment pays off. Most companies have to wait days, if not weeks, before…
5 minutes expected reading time
For exhibitors at trade shows, expos and events, lead generation is a top priority. For most companies, this means you need a lead capture form: somewhere to collect people’s contact details to take back to the office for follow-up. But what makes a good lead capture form for trade show exhibitors?
3 minutes expected reading time
Exhibiting at trade shows and events provides you with an introduction to a large number of potential customers. But it’s just the start of your relationship with each contact: once the trade show comes to an end, it’s essential that you capitalise on the positive first impression you made at the booth, by following up…
3 minutes expected reading time
Akkroo works with leading companies all over the world, helping them improve the way they capture and process leads at events, and connect their events with their sales and marketing activities. Below you can find a list of events and trade shows where Akkroo will either be exhibiting, or speaking. As well as these, our…