4 minutes expected reading time
With a busy events schedule, it’s easy for marketing teams to become fully focused on the planning and logistics of exhibiting, and lose sight of the big picture and how events feed in to your overall marketing strategy. There’s no one-size-fits-all approach when it comes to event strategy. It should be tailored to your organisation,…
5 minutes expected reading time
Choosing a lead capture app to use at events and trade shows can be a minefield if you don’t have everything you need to make an informed decision. How will you know whether the app you’re looking at will do what you need – and what your events team want? To help you choose a…
5 minutes expected reading time
With technology transforming the way we live, work and do business, it’s no wonder that digital transformation is the hot topic in many boardroom agendas. But while most marketing channels have embraced the opportunity to go digital, becoming more measurable and easily optimised, events has lagged behind.
3 minutes expected reading time
Created some great, original content that will benefit the events, B2B Marketing and Sales community, and interested in writing for the Akkroo blog? Great! We’d love to hear from you.
5 minutes expected reading time
How many different lead retrieval tools have you used at trade shows this year? It can seem like every event works with a different provider, so your team is always scrambling to master the latest tool so you can capture your event leads, and get them into your systems for prompt follow-up.