Are your event reports just vanity metrics?

4 minutes expected reading time

For many companies, reporting on event performance is a real challenge, a symptom of the disconnect between the tools used to collect leads at events and the rest of your sales and marketing toolkit. But even the companies that do produce event reports aren’t necessarily reporting on the right things. Today we’re looking at the…

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The Guide to Trade Show Badge Scanners

8 minutes expected reading time

trade show badge scanner

For many organisations, trade shows and events play a huge role in their marketing strategy. One of the most popular methods of lead capture at trade shows are rented badge scanners, which allow exhibitors to scan people’s badges and get back a list of contacts after the event. But are badge scanners still the best…

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The Big Event Podcast: 5 Must-Read Books for Marketers

25 minutes expected reading time

Here at Akkroo, reading and learning is a huge part of our company culture. Everyone on the team gets a quarterly book budget to spend on new reading material, which is a fantastic way to encourage people to keep learning and prioritise personal development. The whole marketing team are big readers, so we decided to…

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