5 secrets to successful exhibition planning: guest post

4 minutes expected reading time

This is a guest post from Marta Gorkal, Digital Marketing and Comm Specialist at Skyline Whitespace. Skyline Whitespace offers self-build, lightweight displays; medium size reusable modular stands; custom exhibition stands; and full structural bespoke stands. Trade show exhibiting can be a little overwhelming, especially if your event is just around the corner and you still…

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Lead capture vs contact collection at events

3 minutes expected reading time

When businesses exhibit at trade shows and events, generating new business leads is often their top priority. But some businesses spend several days with a large booth space at a busy trade show, only to return back to the office with a simple list of contact details – not leads. What’s the difference between lead…

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Does your company brand suffer when you exhibit at congresses?

3 minutes expected reading time

What is the top reason your organisation exhibits at congresses and trade shows? For most exhibitors, their goal is to generate lots of new business leads, by getting their company in front of large numbers of potential customers at the same time. While your main goal may be generating hot sales opportunities, your physical presence…

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How Danielle Cut Lead Follow-up Time from 2 Weeks to 2 Days with Akkroo

3 minutes expected reading time

For many organisations, exhibiting at trade shows and events is one of their most important marketing channels. Events give businesses a chance to embrace the power of face-to-face marketing, at a time when most of our communication happens digitally. Unfortunately, the events industry hasn’t kept up with the pace of development in marketing technology. Many…

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