The Marketing Executive’s Guide to Event Strategy

4 minutes expected reading time


With a busy events schedule, it’s easy for marketing teams to become fully focused on the planning and logistics of exhibiting, and lose sight of the big picture and how events feed in to your overall marketing strategy. There’s no one-size-fits-all approach when it comes to event strategy. It should be tailored to your organisation,…

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9 questions to ask before buying a lead capture app

5 minutes expected reading time

using a lead capture app to scan a business card at a trade show

Choosing a lead capture app to use at events and trade shows can be a minefield if you don’t have everything you need to make an informed decision. How will you know whether the app you’re looking at will do what you need – and what your events team want? To help you choose a…

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