How One Company Stopped Losing 30% of Event Leads with Akkroo

3 minutes expected reading time

Organisations across the world use exhibiting at trade shows and events to take their marketing to the next level. Instead of relying on an ever-increasing number of digital marketing processes, they embrace the power of face-to-face marketing. Unfortunately many trade show exhibitors are forced to rely on outdated, manual lead capture processes, which create a…

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How to turn trade shows into a measurable marketing channel

3 minutes expected reading time

Analytics and data has shone a light on the majority of the modern marketing tech stack. For almost every channel, you can dive into the data, track key metrics and calculate return on investment, to understand how your hard work translates into results. But somehow, trade shows, exhibitions and events have been left in the…

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4 Reasons why Organisations Exhibit at Congresses and Trade Shows

2 minutes expected reading time

What are your main reasons for exhibiting at each of the events you’ve booked for the next six months? Organisations exhibit at congresses and trade shows for many reasons – you may have different strategic priorities at each upcoming event. Exhibiting at congresses and other events are a fantastic opportunity to get face-to-face with potential customers – but…

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The Secret to Lead Generation for Congress Exhibitors

2 minutes expected reading time

If your organisation exhibits at congresses, you’ll have noticed that the medical devices being showcased have made huge technological developments over the last 10-20 years. But the congress or trade show experience for exhibitors hasn’t developed at the same pace. When it comes to capturing leads and engaging with new business prospects, the tools and processes…

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How to recognise an Event Qualified Lead

4 minutes expected reading time

akkroo-event-qualified-lead

Not all trade show leads are created equal. Some people will be a better fit as a potential customer than others. But amazingly, only 41% of organisations have use any sort of scoring or ranking system to differentiate their hot leads from the cold. We’re looking at what makes a good lead, and the different types of…

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