4 Reasons why Organisations Exhibit at Congresses and Trade Shows

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What are your main reasons for exhibiting at each of the events you’ve booked for the next six months? Organisations exhibit at congresses and trade shows for many reasons – you may have different strategic priorities at each upcoming event. Exhibiting at congresses and other events are a fantastic opportunity to get face-to-face with potential customers – but…

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The Secret to Lead Generation for Congress Exhibitors

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If your organisation exhibits at congresses, you’ll have noticed that the medical devices being showcased have made huge technological developments over the last 10-20 years. But the congress or trade show experience for exhibitors hasn’t developed at the same pace. When it comes to capturing leads and engaging with new business prospects, the tools and processes…

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How to recognise an Event Qualified Lead

4 minutes expected reading time

akkroo-event-qualified-lead

Not all trade show leads are created equal. Some people will be a better fit as a potential customer than others. But amazingly, only 41% of organisations have use any sort of scoring or ranking system to differentiate their hot leads from the cold. We’re looking at what makes a good lead, and the different types of…

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15 Trade Show and Event Statistics for Exhibitors

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akkroo-trade-show-stand

If you regularly exhibit at trade shows and events, no doubt you want to keep your finger on the pulse of the industry, exhibitor best practice, and marketing trends. I’ve collated 15 of the most insightful and interesting event statistics, covering everything from the state of the industry, to lead generation and measuring event success….

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5 Methods for Collecting Leads at Trade Shows

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trade-show-at-Olympia

There are lots of methods available for collecting leads at trade shows. Many organisations use the same process event after event, year after year. If you’ve been using the same lead capture method for several years now, have you considered how it compares to other processes? Would a different lead capture method help you collect and…

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