How did your team get on at the trade show?

3 minutes expected reading time

While most sales and marketing activities are easy to accurately track and measure, this isn’t always the case with events. When it comes to measuring the success of exhibiting at trade shows and events, it can be difficult to do. Hands up if you dread getting back in the office, and someone asking ‘how did…

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Lead capture at events: GDPR best practices

3 minutes expected reading time

You’ve probably spent a lot of time recently bringing your digital marketing activities in-line with GDPR. But have you thought about the personal data you collect at events? We speak to lots of companies about their plans and processes for achieving compliance, and events haven’t had the same amount of consideration.

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5 simple metrics for measuring event ROI

4 minutes expected reading time

man collecting lead at a trade show

While all of your sales and marketing activities are closely tracked and measured, events aren’t held to the same standard. We’ve spoken to so many companies that rely on how an event ‘felt’ as their primary measure of success. It can be difficult to measure your company’s performance at each event, but it can be…

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7 reasons your event lead capture forms don’t convert

4 minutes expected reading time

man-filling-out-paper-form-at-trade-show

Our team spends a lot of time talking to companies about the way they capture leads at events. This means we learn a lot about the struggles and problems businesses experience when collecting leads at events of all sizes. Here are the seven most common problems companies face when using forms for lead capture at…

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What does GDPR mean for Event Lead Capture and Akkroo?

3 minutes expected reading time

On 25th May 2018, the General Data Protection Regulation (GDPR) comes into force. It’s an EU law that determines how organisations must treat the personal data of any EU citizen, and sets out new rules on data handling and processing for the digital age. GDPR will mean big changes for the events industry, where large…

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