5 simple metrics for measuring event ROI

4 minutes expected reading time

man collecting lead at a trade show

While all of your sales and marketing activities are closely tracked and measured, events aren’t held to the same standard. We’ve spoken to so many companies that rely on how an event ‘felt’ as their primary measure of success. It can be difficult to measure your company’s performance at each event, but it can be…

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7 reasons your event lead capture forms don’t convert

4 minutes expected reading time

man-filling-out-paper-form-at-trade-show

Our team spends a lot of time talking to companies about the way they capture leads at events. This means we learn a lot about the struggles and problems businesses experience when collecting leads at events of all sizes. Here are the seven most common problems companies face when using forms for lead capture at…

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What does GDPR mean for Event Lead Capture and Akkroo?

3 minutes expected reading time

On 25th May 2018, the General Data Protection Regulation (GDPR) comes into force. It’s an EU law that determines how organisations must treat the personal data of any EU citizen, and sets out new rules on data handling and processing for the digital age. GDPR will mean big changes for the events industry, where large…

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Event ROI: the final mystery for data-driven marketers

3 minutes expected reading time

For so many companies, events exist in a vacuum. They invest a lot of time into planning and exhibiting at events, but very little measuring the ROI they get from each one. When all of your company’s sales and marketing activities are trackable and measurable, why aren’t events being held to the same standard? If…

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The Big Event Podcast: Trade Show Etiquette

12 minutes expected reading time

Stefan and Karen from Akkroo talking about event etiquette

In this episode of The Big Event podcast, Akkroo’s Karen Beasley, Account Executive, and Stefan Cordery, Marketing Manager discuss trade show and event etiquette. With so much money invested exhibiting at events, you need to have your best team on your stand to make the most of this opportunity to get out and meet prospects…

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