The Trade Show Dilemma: To Book, or Not to Book?

3 minutes expected reading time

b2b-trade-show-event

Many companies exhibit at the same trade shows, year after year. If you’ve been exhibiting at one show for several years, it almost becomes automatic to drop next year’s event into the calendar as soon as you finish up this year. While the biggest shows in your industry are essential for maintaining your company’s brand,…

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The Big Event Podcast: Trade show follow up – Who, How and When?

7 minutes expected reading time

the big event trade show follow up podcast

In this episode of The Big Event podcast, Akkroo’s Mike Robinson, Head of Demand Generation, and Stefan Cordery, Marketing Manager discuss the important subject of post-tradeshow follow-up. They may be substantial in cost, but trade shows offer massive potential thanks to face-time with prospects. It’s therefore paramount to have a solid follow-up plan in place….

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When and How to Follow Up with Trade Show Leads

7 minutes expected reading time

Companies invest a lot of money in exhibiting at trade shows with the explicit aims of raising awareness about their brand and attracting new business. By the time you’ve spent money on your stand, staff, accommodation, travel, and expenses, you could be looking at tens of thousands of expenditure over the course of a few…

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A review of 2017 and a look ahead to 2018

5 minutes expected reading time

Well, what a year 2017 was! Without a doubt, our most transformative year to date since Akkroo was launched in 2013. We grew the team from 11 to 24, took on our first overseas teammates, powered our way through a key revenue milestone, moved into bigger, better offices and after many months of hard work,…

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Why you should start exhibiting at events again

4 minutes expected reading time

In an increasingly digital world, you may be forgiven for assuming that trade shows and exhibitions are a relic of the past – perhaps you used to exhibit in previous years but saw such poor returns that you relegated events to the ‘not worth it’ pile. If that’s the case, you may be surprised to…

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