When and How to Follow Up with Trade Show Leads

7 minutes expected reading time

Companies invest a lot of money in exhibiting at trade shows with the explicit aims of raising awareness about their brand and attracting new business. By the time you’ve spent money on your stand, staff, accommodation, travel, and expenses, you could be looking at tens of thousands of expenditure over the course of a few…

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A review of 2017 and a look ahead to 2018

5 minutes expected reading time

Well, what a year 2017 was! Without a doubt, our most transformative year to date since Akkroo was launched in 2013. We grew the team from 11 to 24, took on our first overseas teammates, powered our way through a key revenue milestone, moved into bigger, better offices and after many months of hard work,…

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Why you should start exhibiting at events again

4 minutes expected reading time

In an increasingly digital world, you may be forgiven for assuming that trade shows and exhibitions are a relic of the past – perhaps you used to exhibit in previous years but saw such poor returns that you relegated events to the ‘not worth it’ pile. If that’s the case, you may be surprised to…

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App Store clamping down on event app developers

4 minutes expected reading time

Ever since Apple heralded in the age of mobile apps with the launch of the App Store in 2008, iPhone and iPad owners have been able to download a wealth of applications designed to help them live, work, and play. However, not all of these apps reached the high standards Apple expects; despite developers having…

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Akkroo Summer Away Day 2017

3 minutes expected reading time

The Akkroo team have just returned from our most recent offsite excursion – our Summer Away Day in Milton Keynes, home of the roundabout (or traffic island for our international friends)! It began with a bleary-eyed early start at London’s Euston station, followed by a short train journey north to Milton Keynes which would be…

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