A review of 2017 and a look ahead to 2018

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Well, what a year 2017 was! Without a doubt, our most transformative year to date since Akkroo was launched in 2013. We grew the team from 11 to 24, took on our first overseas teammates, powered our way through a key revenue milestone, moved into bigger, better offices and after many months of hard work,…

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Why you should start exhibiting at events again

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In an increasingly digital world, you may be forgiven for assuming that trade shows and exhibitions are a relic of the past – perhaps you used to exhibit in previous years but saw such poor returns that you relegated events to the ‘not worth it’ pile. If that’s the case, you may be surprised to…

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App Store clamping down on event app developers

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Ever since Apple heralded in the age of mobile apps with the launch of the App Store in 2008, iPhone and iPad owners have been able to download a wealth of applications designed to help them live, work, and play. However, not all of these apps reached the high standards Apple expects; despite developers having…

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Akkroo Summer Away Day 2017

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The Akkroo team have just returned from our most recent offsite excursion – our Summer Away Day in Milton Keynes, home of the roundabout (or traffic island for our international friends)! It began with a bleary-eyed early start at London’s Euston station, followed by a short train journey north to Milton Keynes which would be…

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9 Ways to Get Your Team Fired up for Your next Trade Show

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When done right, events should be great revenue drivers for businesses, yet the very idea can make even a hardened employee feel a sense of foreboding. Truly great events take plenty of planning, preparation and resource, and that’s before you set foot in a venue. This pressurised setup process, which can span months, often takes…

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